Australia's most talked about breakfast show
TODAY sets the agenda right across Australia, providing viewers with a trusted source for journalism and entertainment every weekday from 5.30am – 9.00am. Bringing Australia the latest in news, sport, weather, finance, entertainment, health and lifestyle from Australia and around the world.
57% Female | 43% Male
63% are Main Grocery Buyers
People 18-59 make up 48% of the TODAY Show audience
TODAY engages the audience you need to reach most
Source: OzTam Metro Data, 5 City Metro, 'Today,' 2023 YTD up to 14/08/2023, Simple Audience Profile, Consolidated 7
Our morning TV audience is growing across all screens
Reaching over 6.4 Million people in 2022
No.1 Breakfast Show in 2022 along the East Coast Metro in Total People
No.1 Breakfast Show in 2022 across all key demos Syd, Melb & Bris
Live BVOD grew by 56% Year-on-Year
Source: OzTam Metro data, 5 City Metro + Markets, Total People, P25-54, P16-39 & GS + Child, 2022 CY v 2021 CY, ‘Today’, v ‘Sunrise’, ‘Toda 05:30-09:00’, v ‘News Breakfast 06:00-09:00, ‘Monday-Friday’. OzTAM Live VPM, Today Show, 1 Jan - 31 Dec 2020 & 2021, includes coviewing on connected tv devices
"As Australians morning routines evolve, TODAY is with them at every step. On linear TV, 9Now and all social channels, TODAY welcomes people in their living rooms, joins them on their commute and entertains them on their phones long after the program is over. TODAY's 24/7 Total TV, digital and social strategy ensures viewers never miss the latest news, sport, entertainment and weather, and are always part of the conversation."
Alexander Needs
Director - Partnerships & Strategy
News & Current Affairs
A powerful ecosystem - TODAY reaches audiences wherever they consume their content
Total TV Audience 299,100
276,000
Overnight
100
Timeshift
23,000
BVOD
Source: OzTAM Live VPM, Today, 2/1/23 - 11/8/23, includes coviewing on connected tv devices. Source: OzTAM Metro + Regional Data, 5 City Metro + Combined Agg Markets, Total People, 'Today,' 2023 YTD up to 11/08/2023, Overnight + Timeshift to 7, Average Audience
Website
11M
Page Views
6M
Unique Visitors
Source: Adobe Analytics, Today Show Site, 2/1/23 - 31/7/23, unique visitors, page views
A powerful ecosystem - TODAY building a community on social media
2.4M followers (+13% YoY)
61% female vs 39% male
Average 17M video views per month
Average 945K engagements per month
331K followers (+4% YoY)
76% female vs 24% male
13% audience from Sydney & 10.5% from Melbourne
Average 2.6M video views per month
Average 195K engagements per month
202K followers (+65% YoY) our fastest growing social community
52% female vs 48% male
Average 2.6M video views per month
Source: @thetodayshow Instagram, TODAY Facebook, @thetodayshow TikTok - 14 August 2023.
Start your brands day the right way, by partnering with TODAY
TODAY offers a powerful marketing platform speaking to an engaged, loyal community in both a trusted and brand safe environment. From seamless integrations to moments that surprise and excite, TODAY has you covered. TODAY can help elevate your brand and deliver your message to consumers every morning, every day of the year – executed by the most respected journalists and presenters in the business. From groundbreaking stories, sport up close and personal, finance for real people and ground-breaking tech, there’s an exciting and unique way in for each and every brand – through content that delivers real business results.
Check out how we've helped brands realised their big ideas by connecting with Australian communities far and wide
Today Show's ultimate car giveaway
Chery Motors, a prominent automobile manufacturer, aimed to make a significant impact in the Australian market by reintroducing the OMODA 5, with an accompanying campaign to launch the brands return to Australia.
To generate hype around the launch of OMODA 5, Chery Motors turned to Australia’s most talked about breakfast show, TODAY, to reach an engaged audience at scale.
In one of the biggest stunts ever seen on Breakfast TV, six contestants battled it out to see who could keep their hand on the car longest, with the winner walking away with a brand-new Chery OMODA 5.
"...This comprehensive approach led to an impressive 40 million PR impressions, alongside the capture of data from over 10,000 competition entrants. Additionally, the competition period saw a notable increase in website traffic, underscoring the positive impact of the partnership on Chery's online presence and potential to generate sales leads. Additionally, a number of our customers have also mentioned having seen the car on TODAY Show prior to purchasing via one of our dealerships...“
Andrew Haurissa
Marketing Director
Chery Motors
Endless opportunity, fit for any category
Amplify your brand story by aligning with TODAY
The TODAY Show loves to engage directly with viewers through fun and exciting consumer promotions. With the cost of living placing pressure on households all over Australia, put your brand front and center by giving back to Aussies through a TODAY Consumer Promotion.
The TODAY weather host broadcasts live from different events and locations around Australia and abroad, and across the morning showcases these for our viewers. This is the perfect opportunity for brands with an event, activation or special location to showcase.
Align your brand to TODAY's most loved regular segments. I.e. Weather, Sport, Entertainment, Your Money, Tech, Property and more!
Integrate your brand within a Sponsored Editorial Segment. TODAY creates tailored integration opportunities to meet brand objectives and align with campaign goals. The best opportunities exist when aligning to contextual news or calendar events.
Our premium morning TV offering doesn't stop there
The TODAY EXTRA team covers everything from entertainment, celebrity interviews, news, to practical lifestyle content such as fashion, beauty, parenting and relationships, health and nutrition. Hosted by David Campbell and Sylvia Jeffreys, airing nationally Monday to Friday 9.00-11.30am and Saturday 10.00-12.00pm.
Join the TODAY Weekend team as they bring you the latest in news, weather, current affairs, sports, politics, entertainment, fashion, health and lifestyle. Airing nationally on Saturday and Sunday from 7am-10am, hosted by Australia’s most respected journalists Clint Stanaway and Jayne Azzopardi.
To find out what your brand can achieve with morning TV, request a tailored response to help realise your marketing objectives.
