ThinkTV have put together some useful links to help marketers and agencies in planning and managing their brands successfully through the COVID-19 crisis.

• The Godfathers of Effectiveness, Les Binet and Peter Field, on the importance of maintaining share of voice and financial benefits of long-term brand building
• The H2, 2019 Fact Pack for the latest facts and stats about the who, what, when and how long of TV viewing in Australia
• The VOZ view of Total TV audiences including incremental reach provided by BVOD 
• The Benchmark Series for information on effective video advertising
• Shifting traditional retail store traffic and revenue online in Clickety Boom
• Effie’s analysis of two years of Australia’s most effective campaigns about reach and how it can drive larger brand effects and business impact 
• Articles of interest from around the world on the real-time effects of COVID-19.

Source: ThinkTV.com.au