We are the home of tennis
Tennis on Nine in 2022 is packed with excitement. From the Australian Open to Roland Garros and Wimbledon, Aussie fans just can’t get enough.
And our tennis offering doesn't stop there. Nine and Stan Sport have recently secured rights to the US Open, bringing all the action from one of the oldest tennis championships in the world - the big names, thrilling matches and great stories live from New York City in 2022. Making Nine the exclusive home of all four tennis Grand Slams.
Here at Nine’s Wide World of Sports, we can help you take advantage of the summer’s biggest marketing platform, and be part of the world’s biggest tennis tournaments all year round.
Recap on our Tennis on Nine launch here
In conversation with Jim Courier, Craig Tiley and Jelena Dokic
Brent Williams – Director of Sport, Nine talks tennis on Nine in 2022
How brands can leverage the tennis to realise better marketing outcomes
What you need to know
There's nothing like tennis on Nine in 2022
After almost two years of living with a global pandemic, 2022 promises to be a real turning point. With majority of Australians vaccinated, COVID is not yet gone but we have adapted -and we've learnt to live with it in a way that enables us to get on with our lives without the turmoil of lockdowns.
Nine’s Summer of Tennis is the place to be for a new era in our lives and a new era in tennis.
12.5 MILLION AUSSIES
WATCH RECORD BREAKING AUSTRALIAN OPEN 2022
Highest commercial shares in OzTAM history
Highest rating Women’s Final of all time
Highest rating Doubles match of all time
636 million mins streamed on 9Now – up 163% YoY
REGIONAL YEAR-ON-YEAR AUDIENCE GROWTH
+46.3%
TOTAL PEOPLE
+48.9%
P25-54
+48.9%
P25-54
+48.3%
GS+CH
Michael Healy, Nine’s Director of Television, said:
“The Australian Open is the undisputed number one summer sport and we’re thrilled that so many viewers tuned in across the tournament, including record breaking figures for the Women’s Final and Men’s Doubles Final. Last night’s epic Men’s Final was the highest rating in four years. Our BVOD numbers also set a new Australian Open record, with 227,000 viewers live streaming the Men’s Final on 9Now and almost 250,000 viewers live streaming the Women’s Final on 9Now. I’d like to commend Craig Tiley and everyone at Tennis Australia for staging such a magnificent event as well as the entire Wide World of Sports team for their brilliant coverage.”
Source: REACH: OzTAM Metro + Regional TAM data, 17/01/2022 – 21/01/22, Nine Network + Nine Network Content Affiliates, Total People, Reach, contains “Australian Open”, Con 7 as at 01/02/2022. HIGHEST SHARE: OzTAM Metro 5 City, 31/12/2000 – 31/01/2022, 5 City Metro, Network Nine, Network Seven, Network 10, Total People, P 25-54, P16-39, Commercial Share, 18:00 – 23:59, Consolidated 7 as at 01/02/2021. WOMEN’S FINAL: OzTAM Metro + Regional TAM data, 2001 – 2022, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data, please note Women’s finals were not split out for 2001 – 2003. MEN’S DOUBLES FINAL: OzTAM Metro + Regional TAM data, “DOUBLE” Sub Genre: Tennis, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data. 9NOW: OzTAM Live VPM, Australian Open, 17/1/2022 – 30/1/2022 v 8/2/2021 – 21/2/2021, metric minutes, includes coviewing on connected tv devices. 28/1/22 – 30/1/22 based on pre logs.
Source: Regional TAM (Combined Agg Mkts), 2022 (17 Jan – 30 Jan) vs 2021 (7 Feb – 21 Feb 2021) “AUSTRALIAN OPEN” excl PRE/POST/REPLAY/PRESENTATION/-GO!, 9Gem content from D1-8 only, Nine Network Content Affiliates, AUD, Total People, overnight data.
Nine's premium tennis offering brings brands closer than ever to the heart of the action
We have invested heavily in our content and total TV strategy, securing Nine’s position as the home of tennis in 2022 – covering every court, every game, every minute.
From our broadcast and BVOD coverage through to our leading digital and publishing assets, along with radio, we connect the dots across Nine’s complete tennis ecosystem.
Our tennis talent is the best in the world, the true experts
We’ve got the best tennis talent in the world in our all-star team of commentators and experts. They tell the stories behind the game, because we have unrivalled access to the players like no-one else.
Realising
Big Ideas
Tennis is a great opportunity to realise big ideas that make advertising famous. Let’s take a closer look at how brands effectively used the power of the Australian Open 2022 to deliver their marketing dreams.
Challenge
Launch the Galaxy 21 Series by embedding it into Australian culture, while creatively showcasing how it sets the bar in smartphone photographic capability.
Solution
Leverage Nine’s AO coverage for the new Galaxy S21as a canvas to creatively showcase its features, bringing the viewer closer to the action, whilst aligning Samsung with epic moments in play.
Results
Owning the coverage from every angle delivered exceptional results for Samsung S21.
+6% pts consideration
+15% pts those who agree that ‘Samsung Galaxy smart phones have the best quality camera’
Harness the power of Tennis on Nine in 2022.
For further information contact your Nine representative, or complete the form and a member of the team will be in touch.
