Hear from industry visionaries as they unpack the evolving landscape of marketing – from the power of purpose-driven strategies to the transformative impact of data.
EPISODE ONE
Cookies, Compliance, and Consumer Confidence: The New Data Privacy Landscape
In this episode, Liana is joined by Sarla Fernando, Director of Regulatory and Advocacy ADMA, and Suzie Cardwell, Chief Data Officer Nine. We will explore how the industry can adapt to changing consumer expectations, particularly in the context of Google's recent decision to retain cookies, while maintaining ethical standards and driving innovation.
GUEST SPEAKERS
GUEST SPEAKER
EPISODE TWO
Rethinking Change: The Art of Adaptation in a Digital Age
In this episode, Liana is joined by Tom Goodwin, Business Transformation Consultant, where we dive into Tom’s thought-provoking perspectives on the nature of change in marketing, the importance of clarity in messaging, and the evolving role of creativity in a technology-driven world.
GUEST SPEAKERS
EPISODE THREE
Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level
In this episode, Liana is joined by Mim Haysom, Chief Marketing Officer and Executive General Manager of Suncorp Group, to discuss insights on the evolving role of marketing in the financial services sector, the intersection of brand purpose and business performance, and her vision for creating authentic connections in an increasingly digital world.
GUEST SPEAKER
GUEST SPEAKER
EPISODE FOUR
From Data to Dollars: Optimising Marketing ROI with Advanced Analytics
In this episode, Liana is joined by Paul Sinkinson, Managing Director (Australia) of Analytic Partners, to explore insights on maximising marketing ROI, the importance of data in decision-making, and the evolving role of analytics in shaping effective marketing strategies. Join us as we delve into the transformative power of data-driven marketing.
GUEST SPEAKERS
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