Hear from the sharpest creative minds as they talk to the synergy between creativity and media.
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EPISODE ONE
The Creative Mandate: Why Playing It Safe Is Risky Business
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Mandie van der Merwe, Chief Creative Officer at Saatchi & Saatchi Australia, to explore why creativity is now a business imperative. They discuss the risks of playing it safe in today's fast-paced market and how embracing bold, creative strategies can drive significant business success. Discover how creativity not only sets brands apart but also becomes a critical lever for growth and innovation in an ever-evolving landscape.
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EPISODE TWO
From Drunk Monkeys to Hall of Famers: A Rapid-Fire Reflection
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Justin Drape, co-founder, The Monkeys (now part of Accenture Song) and Exceptional ALIEN, and Scott Nowell, co-founder, The Monkeys (now part of Accenture Song), to explore the principles driving their success, the role of creativity in building resilient brands, and the lessons they’ve learned along the way. Whether you’re a marketing professional, a creative enthusiast, or curious about the power of advertising, this episode promises to inspire and challenge your thinking.
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EPISODE THREE
Disruption in Creativity and Why Disregarding Discipline Matters
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Tara Mckenty, Chief Innovation Officer and Co-Executive Creative Director BMF Australia, to talk about the importance of disregarding discipline, and how Tara’s unique perspective is shaping the future of advertising. Whether you’re a marketer, creative or simply curious, this episode is packed with insights that will inspire.
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EPISODE FOUR
Navigating the Evolution of Creativity: How Collaboration Unlocks Success
In this episode, Liana Dubois, Nine's Chief Marketing Officer, is joined by Matty Burton, DDB Group Aotearoa's Group Chief Creative Officer, to celebrate Matty's remarkable journey, discuss the evolution of creative process, and explore the lessons learned along the way. Whether you’re a seasoned professional or just starting in the industry, you’re sure to gain valuable insights from Matty's experiences.
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EPISODE FIVE
What The F**k Is Creativity Anyway?
In this episode, Liana Dubois, Nine's Chief Marketing Officer, is joined by Damon Stapleton, Chief Creative Officer and co-founder of The Monkeys Aotearoa to dive into his keynote topic, "What the F**k is Creativity Anyway?" and explore his unique perspective on the nature of creativity, the importance of disruption, and how to navigate the ever-evolving landscape of advertising. Whether you’re a seasoned professional or just starting in the industry, you’re sure to gain valuable insights on how to push the boundaries.
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EPISODE SIX
The Interplay of Ideas and Information: Creative Use of Data
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Rose Herceg, President ANZ of WPP and Mike Rebelo, CEO Publicis Groupe to unpack the process and results from their involvement with Cannes Lions. Also covered, the interlay of ideas and information and specifically how the creative use of data drives both advertising engagement and creative effectiveness. Whether you’re a marketing professional, a creative enthusiast, or curious about the power of advertising, this episode promises to inspire and challenge your thinking.
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EPISODE SEVEN
The Value of a Big Idea: Integration and Transmedia Storytelling
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Julian Schreiber, Chief Creative Officer and Partner at Special Group Australia, to unpack the value of big ideas in the context of integration and transmedia storytelling, and how these concepts are shaping the future of brand communication in an increasingly fragmented media landscape.
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EPISODE EIGHT
The Beautiful Balance of Creative Client Relationships
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Brent Smart, Chief Marketing Officer of Telstra and Micah Walker, founder and Chief Creative Officer of Bear Meets Eagle on Fire, to explore the insights on fostering effective client-agency relationships, the role of creativity in addressing business challenges, and how they navigate the ever-evolving advertising landscape from their respective positions. Join us as we delve into the art of collaboration and the value of big ideas in driving meaningful brand communication.
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EPISODE NINE
Cannes Deconstructed
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Wade Kingsley, The Creative Coach, offering insights and strategies behind the most outstanding advertising campaigns from Cannes Lions 2024.
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