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Nine's Insight Playground

Welcome to Nine’s insight playground, where Big Ideas thrive.

Our research provides you with thought provoking insights on consumer needs, motivations, and behaviours, helping you unlock new ways to understand people, leverage data and create strategies that truly drive change for your brand.

In the Spotlight

Stay ahead with the latest Powered research. 

Powered Predicts 2024

Powered Predicts 2024

Get a crystal ball into 2024 with Powered Predicts, unveiling the top trends in media, marketing and advertising. Discover how your brand can stay ahead of the curve and navigate the ever-changing landscape with our expert insights and forecasts.

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I Am What I Am

I Am What I Am

In a world of infinite identities, what truly defines us? Explore the power of personal values, the influence of social connections and how brands can resonate with the unique tapestry of human experiences. Dive in to unlock the secrets of authentic engagement.

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The Value Equation

The Value Equation

Value is a dynamic and ever-changing concept, shaped by mood, context, and time. Explore how Australians perceive value across key categories like groceries, retail, travel, finance and tech and learn how to drive unparalleled customer satisfaction and brand loyalty.

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Big Thinking Vault

Looking for inspiration? Explore our full suite of research and insights pieces.

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ValueEquation_Long
SuperConsumers_Short
SOTNFinance_Long
ItsTimeWeTalked_Short
HelloCanYouHearYou_Long
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AustraliaInTheRoaring20s_Long
SOTNTravel_Short
NeighborhoodWatch_Long
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UnboxingChristmas2023_Short
WeAreFamily_Long
TheRevolutionWillBeAdvertised_Short
SOTNSustainability_Long
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EndOfMenAndWomen_Long

Big Ideas Vault

Looking for inspiration? Explore our full suite of research and insights pieces.

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WeAreFamily_Mob
SuperConsumers_Mob
AustraliaRoaring20s_Mob
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SOTNFinance_Mob
SOTNTravel_Mob
SOTNSustainability2022_Mob
ItsTimeWeTalked_Mob
NeighbourhoodWatch_Mob
Blindspot_Mob
HellCanYouHearYou_Mob
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Collaborate with us

A Powered Sprint is a 90-minute workshop designed for collaboration and co-creation with brands, media or creative agencies. Get in contact with one of our Nine representatives to spark your next big idea.

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