9Powered_Logo_white

Nine's Insight Playground

Welcome to Nine’s insight playground, where Big Ideas thrive.

Our research provides you with thought provoking insights on consumer needs, motivations, and behaviours, helping you unlock new ways to understand people, leverage data and create strategies that truly drive change for your brand.

In the Spotlight

Stay ahead with the latest Powered research. 

The Great Australian Compromise

The Great Australian Compromise

Is Australia’s love affair with property changing? Discover the key trends impacting the market and what they mean for your business.

READ MORE
Super Consumers: Welcome to the Halftime Show

Super Consumers: Welcome to the Halftime Show

Unlock the untapped potential of the over-50s market — an audience controlling over 50% of Australia’s wealth, yet less than 10% of marketing budgets target them. A goldmine of opportunity for brands who understand their true potential.

READ MORE
SOTN: Re-imagining Retail

SOTN: Re-imagining Retail

Dive into the latest consumer trends and innovative strategies for retailers to be inspired and thrive in this evolving landscape. Get ready to ignite fresh perspectives and expand your understanding of consumer expectations.

READ MORE
The Climate Reset

The Climate Reset

As the world enters a new climate era, discover how your brand can solve the challenge of convincing people to make sustainable purchases.

READ MORE

Big Thinking Vault

Looking for inspiration? Explore our full suite of research and insights pieces.

Super consumers
Retail
ValueEquation_Long
SuperConsumers_Short
SOTNFinance_Long
ItsTimeWeTalked_Short
HelloCanYouHearYou_Long
Sustainability
PoweredPredicts2024_Long
IAmWhatIAm_Short
AustraliaInTheRoaring20s_Long
SOTNTravel_Short
NeighborhoodWatch_Long
EFanGelIsm_Short
Compromise
UnboxingChristmas2023_Short
WeAreFamily_Long
TheRevolutionWillBeAdvertised_Short
SOTNSustainability_Long
Blindspot_Short
EndOfMenAndWomen_Long

Big Ideas Vault

Looking for inspiration? Explore our full suite of research and insights pieces.

Retail_Mob
ValueEquation_Mob
UnboxingChristmas2023_Mob
ValueEquation_Mob
IAmWhatIAm_Mob
WeAreFamily_Mob
SuperConsumers_Mob
AustraliaRoaring20s_Mob
RevolutionWillBeAdvertised_Mob
SOTNFinance_Mob
SOTNTravel_Mob
SOTNSustainability2022_Mob
ItsTimeWeTalked_Mob
NeighbourhoodWatch_Mob
Blindspot_Mob
HellCanYouHearYou_Mob
Efangelism_Mob
EndOfMenAndWomen_Mob
Powered Sprint Flat White

Collaborate with us

A Powered Sprint is a 90-minute workshop designed for collaboration and co-creation with brands, media or creative agencies. Get in contact with one of our Nine representatives to spark your next big idea.

Contact