Matt James was appointed Chief Sales Officer of Nine in April 2025, having been acting in that role since December 2024. He previously held roles including Managing Director of Nine Melbourne, Managing Director of Mi9, Group Director of Nine Powered.

Mr. James has extensive global media experience, having worked as global CEO of Zenith Media in London, Australian CEO of Publicis Media, and CEO of Zenith Australia. During his time at Nine, Mr James has played a key role in unifying the company’s TV, radio, and publishing assets, enhancing content for audiences, and developing integrated solutions for advertisers.

As Managing Director of Nine Melbourne, Mr. James oversaw major operations including Channel 9, 3AW, The Age, and The Australian Financial Review, as well as flagship productions like The Block and LEGO Masters which contributed significantly to strengthening Nine’s position in the Melbourne market.

Mr. James holds 35 years of experience in the media industry and continues to drive Nine’s strategic vision in his new role on the Executive Leadership Team.