NRL on Nine
is in a league
of its own

For over 30 years, Nine has united Aussies all around the country in their love for the National Rugby League.

This season, we’re taking the game to new heights, offering unparalleled access to innovative, cross-platform solutions that drive unstoppable impact for your brand.

SYDNEY, AUSTRALIA - OCTOBER 06:  Olivia Kernick of Roosters celebrates with team mates after scoring a try during the NRLW Grand Final match between Sydney Roosters and Cronulla Sharks at Accor Stadium on October 06, 2024, in Sydney, Australia. (Photo by Cameron Spencer/Getty Images)

A game Aussies love, amplified

With 189 games live and free on the 9Network, including the jewels in the NRL crown - the exclusive men’s and women’s State of Origin and the blockbuster men’s Finals series - as well as an extended NRLW series from 48 to 74 games, Nine’s NRL ecosystem gives brands unparalleled access to a diverse audience at scale.

TotalTelevision
TotalRadio
TotalPublishing
SOO

Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023] National, 3/3/2024-28/9/2024, NRL, NRL Finals, Total People, Total TV, Overnight. Roy Morgan Research; people 14+ for the 12 months ending March 2024. GfK Radio360 Ratings, Sydney + Brisbane Survey 3-6 2024, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, Exclusive Cume (Market #), TSL (HH:MM), Market Share %, 2GB or 4BC, AP10+. VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, METRO, REGIONAL 31/05/2023 - 12/07/2023 V 08/06/2022 - 13/07/2022, 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Reach, based on Matching "Primary Description records = contains STATE OF ORIGIN, Total People,  When Watched Basis as at 13.07.2023. VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, 01/06/2023-22/06/2023, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Total People, When Watched Basis, contains "WOMEN'S STATE OF ORIGIN".

Your season of unmissable footy action

Timeline

FEB 15

NRL_AS_M_LOGO_PRI_STA_RGB_NEG

MAR 2 - SEPT 7

Men's NRL

MAY 1 GAME 1

NRL_SOO_W_LOGO_01_STA_WHT_RGB_NEG@2x

MAY 28 GAME 1

NRL_SOO_M_LOGO_01_STA_WHT_RGB_NEG

JUL 3 - OCT 5

NRLW

OCT 5

nrl-grand-final-logo

OCT-NOV TBC

Pacific Championship
NEWBUG

Spark your next success story

NRL on Nine, one unified content solution. Whenever and wherever fans want it

Where brands win big

NRL on Nine isn’t just about the game – it’s about passionate fans whose energy fuels unforgettable moments, sparks conversation and influences culture across Australia. For brands, it’s an impactful way to amplify visibility and forge lasting connections, turning fan loyalty into enduring brand devotion.

NRL viewers are 76% more likely to be aware of brands that sponsor the NRL in broadcast*

NRL viewers are 215% more likely to consider sponsor brands exclusively*

Brands in subsequent years of sponsorship experience an 84% increase in brand perception, compared to first year

*Compared to the Gemba broadcast benchmark Gemba NRL Sponsorship results 2020-2023

Powered

Big ideas, for even bigger results

Check out how our partners have leveraged big-event sport to grow their business

McDonalds X NRL

Learn how McDonalds aimed to grow brand love and strengthen its association with the NRL 

The result?  

No.1 Fast Food Brand among NRL Viewers 

+43% "McDonald's are genuine fans of the footy." 

+42% Perception of McDonalds as "Good Value" 

Westpac x NRL

Westpac x NRL

Learn how Westpac leveraged a never-before-accessed opportunity, owning the space from 20 metres to the tryline.

The result?  

+17% PTS uplift in positive awareness from pre-wave viewers  

+70% Recall of Westpac Red Zone 

Doordash x NRL

Doordash x NRL

Learn how DoorDash positioned their brand as the NRL’s only convenience On-demand Deliver Partner through a situational content series with the power of Nine talent as well as AR ball delivery.

The result?

+30% pts top of mind awareness
+Largest number of new users acquired NRL Grand Final 2021 

McDonalds X NRL

Learn how McDonalds aimed to grow brand love and strengthen its association with the NRL 

The result?  

No.1 Fast Food Brand among NRL Viewers 

+43% "McDonald's are genuine fans of the footy." 

+42% Perception of McDonalds as "Good Value" 

Westpac x NRL

Westpac x NRL

Learn how Westpac leveraged a never-before-accessed opportunity, owning the space from 20 metres to the tryline.

The result?  

+17% PTS uplift in positive awareness from pre-wave viewers  

+70% Recall of Westpac Red Zone 

More than just sport

We’re in the new generation of rugby league and it’s time to connect with footy fans, at scale, right across Australia.

Empowerment

Leadership

Culture & Diversity

Resilience & Respect

Cross-Platform Engagement

Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.

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