With live broadcasts, expert commentary and high-definition visuals, every game on Channel 9 is an immersive experience. With prime placement in live game broadcasts and premium in-game integration, brands can seamlessly connect with passionate NRL fans. Whether it’s during thrilling match highlights or expert analysis segments, your brand will be positioned at the heart of the action, delivering high-impact visibility in Australia’s most watched sport.

Our fully integrated digital offering continues to keep our audiences in the loop across the NRL season. We have a highly experienced team of journalists who analyse the game better than anyone else with dedicated daily columns, daily social updates and weekly NRL digital Shows throughout the season. Our NRL section remains one of the most popular digital sport sections and the highest indexing sport of interest amongst our audience.

In 2025, NRL fans can enjoy every moment of the action like never before. 9Now offers fans live broadcasts, NRL highlights, replays and exclusive content, allowing fans to catch up and stay connected anytime, anywhere. With 9Now, the ultimate NRL experience is always just a tap away.

Across social, we’re building a vibrant community online, covering every NRL game throughout the 2025 season. Integrate your brand with Aussies’ favourite sport, and reach 2.1 million NRL fans direct either through bespoke social posts or sponsored editorial NRL posts including match highlights, breaking news, player stats, behind-the-scenes footage and much more.

With 51% exclusive listeners to the Nine Radio NRL coverage, we are a direct line to the footy fans of the nation, delivering world-class analysis of all the action, player interviews and game recaps, keeping fans informed and engaged on the go. In addition, Nine’s podcasts offer a deeper dive into the game, featuring expert commentary and exclusive content. Whether through live radio or on-demand podcasts, your brand can connect with passionate fans across multiple audio touchpoints.

For fans who prefer traditional media, our comprehensive NRL coverage delivers unmatched reach and impact through the power of print. Leverage the premium platform of Nine’s mastheads to make a bold statement with our Cover Wrap and own the excitement of the NRL Grand Final with a 100% Share of Voice sponsorship in The Sydney Morning Herald, capturing the attention of millions during the season’s biggest moment.