NRL ON NINE IS
IN A LEAGUE OF ITS OWN
The NRL on Nine is a mega-marketing platform where brands can connect seamlessly and contextually across a unified platform ecosystem. The result? Reaching highly engaged, passionate super fans across moments of unrivalled impact.
To find out what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.
CHECK OUT WHAT'S
IN STORE IN 2024
NRL on Nine is the greatest game of all, uniting people regardless of their background as they barrack for their team. And for over 30 years, Nine's Wide World of Sports has been a very proud part of it. This season, a new history awaits.
tHE BEST NRL COVERAGE, EVERY WEEK
broadcasting australia's biggest games in footy
The best NRL content delivered to our audiences on demand wherever and whenever they want. From the All Stars fixtures in February, right through to the internationals in November, and everything in between. The NRL offers 32 weeks of continuous content, spread across key competitions and underpinned by Nine's 24/7 conversation, providing opportunities to create bespoke campaigns around calendar moments. Weekly news and magazine shows support and drive the stories, providing opportunities for your brand to always be part of the conversation.
AUSTRALIA'S MOST EXCITING SPORT
UNLEASHED IN LAS VEGAS
For the first time ever, the NRL Telstra Premiership season kicked off on American soil. The 2024 season opening double-header made history on Saturday, March 2, at the world’s greatest arena, Allegiant Stadium. 1.7M Aussies tuned in across Total TV, with spectacular growth of +32% on the first Sunday match of 2023.
Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 3/03/2024 v 2/03/2023 & 5/03/2023, Average Audience, Cume Reach, NRL Match Only, Total People, People 18-39, Total TV, Total BVOD, Overnight.
FEBRUARY 11
SINGLE MATCH
MARCH 2
TO OCTOBER 1
JUNE 5
TO JULY 17
MAY 16
TO JUNE 27
JULY 25
TO OCTOBER 6
SEPTEMBER 13
TO OCTOBER 6
FEBRUARY 11
SINGLE MATCH
MARCH 2 TO
OCTOBER 1
JUNE 5 TO JULY 17
MAY 16 TO JUNE 27
JULY 25 TO
OCTOBER 6
SEPTEMBER 13
TO OCTOBER 6
BROADCASTING +750 HOURS OF
LIVE NRL MATCHES
total tv
Reaching 15.7 million in 2023, we offer not just the linear experience on Channel 9 but also Australia’s leading on-demand and streaming platform 9Now, creating new ways for brands to tell their story.
AIRING +800 HOURS OF
NRL RADIO CONTENT
TOTAL AUDIO
Reaching 2 million across radio in 2023, we are a direct line to the footy fans of the nation. We serve up the biggest and best footy Australia has to offer, with world-class analysis of all the action on and off the field across talk radio, streaming and podcast.
PUBLISHING +30,000
NRL ARTICLES
TOTAL PUBLISHING
Reaching 16.3 million in 2023, we are first with the agenda-setting stories. But we don’t just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart. Amplified by our digital offering, from bite sized digital magazine shows on Wide World of Sports to highlights and expert editorial opinion.
Source: GfK Radio360 Ratings, SMBP Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP10+.Roy Morgan Research; People 14+ for the 12 months ending September 2023
Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, CYTD 2023, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains FRIDAY NIGHT NRL GOLDEN, KNOCK OFF, ANZAC DAY FOOTY, NRL LIVE, NRL GRAND FINAL, RUGBY LEAGUE FINAL SERIES, Total People, When Watched Basis
NINE'S NRL FANS CAN'T GET ENOUGH
OF THE SPORT THEY LOVE MOST
The men’s NRL premiership competition is stacked with world-class talent: the electric Reece Walsh, dynamic David Fifita, wily Shaun Johnson and rampaging Reuben Cotter. Other-worldly athleticism combines with brute force. Tough carries blend with acrobatic finishes, pace with flair, physicality with sportsmanship.
EXPANDED IN 2023, THE 11 WEEK NRLW SEASON HAS BROUGHT IN NEW FANS & AUDIENCES
THE COMPETITION STANDS TO GAIN FROM THE GROWING POPULARITY OF WOMEN'S SPORT
Breaking records in 2024
State of Origin needs no introduction. It’s the most talked about series in Australian sport, and it returned again in 2024 exclusive to Channel 9 and 9Now. The men’s and women’s State of Origin series ignite unparalleled excitement among fans as they eagerly anticipate the clash between rival states. These match-ups showcase the pinnacle of rugby league skill and determination with state pride, creating an electric atmosphere that resonates with fans across the nation.
Plus, in 2024 there were three State of Origin women’s games, a first for the groundbreaking series.
AUSSIES REACHED MENS & WOMENS
Women's Origin match in history
year-on-year
BVOD audience game 3 men's origin
Source: VOZ 5.0 National Total TV. Total TV includes Nat. Broadcast TV (including ‘spill’*) and Nat. BVOD.
if it matters to fans
nine will deliver
Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.
And Nine's unrivalled cross-media NRL offering does just that. It connects with millions of Aussie fans, year after year. Footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across the full NRL season.
The reigning premier
of creativity and results
Big ideas make brands famous.
As does the power of premium sporting content.
And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best NRL content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.
CREATING A NEVER-BEFORE-ACCESSED OPPORTUNITY,
WESTPAC OWNED THE 20 METERS UP TO THE TRY LINE
Challenge: Westpac wanted to deepen their connection with everyday Australians in emotionally fuelled moments. Seeking a way to amplify their brand around the game Australians love.
Solution: Through Gemba’s platform The Westpac Red Zone, fans were connected to every unmissable moment in Nine’s exclusive coverage of every NRL Friday, Finals and NRLW match.
Execution: The Red Zone Analyser was supported by the expert commentary team who would unpack the action from the main playmakers in game-defining moments.
Recall of Westpac Red Zone
Above broadcast integration benchmark
Uplift in positive awareness from pre-wave viewers
Source: Gemba NRL Interim Report 2023
nrl on nine
your partner in business
A powerful Nine ecosystem across TV, Digital, Audio and Publishing with several ways to connect with footy fans at scale across Australia.
Our commitment to brand partners is that our framework provides flexibility and adaptability to deliver customised solutions.
Request a tailored response to help realise your marketing objectives.
