42.5% comm share
Linear TV People 25-54
56.5% comm share
BVOD People 25-54
With more hit programs than any other network, the 9Network has enjoyed its best ever start to the year since the inception of OzTAM in 2001, together with record streaming numbers on 9Now.
At the conclusion of Quarter One of 2023, the 9Network is a dominant No.1 on linear television with People 25-54, 16-39, Grocery Shopper + Child and Total People, while 9Now is trouncing the opposition as Australia’s outright No.1 CFTA BVOD platform with all key demos and Total People.
The unassailable combination of the 9Network’s market leading television network, coupled with the country’s favourite CFTA BVOD platform, make for a truly powerful Total TV proposition.
The bumper free-to-air and commercial shares achieved by the 9Network are the highest on record at this point of the year.
Across both the calendar year and the survey year, the 9Network has blitzed all opposition.
The 9Network and Nine’s primary channel have won every week of the ratings survey period with all key demographics and Total People.
The biggest Total Television audiences
are right here on Nine
Michael Healy, Nine's Director of Television, said: “These results are nothing short of phenomenal. To have achieved our best first quarter on record is a real credit to everyone at Nine and to our production partners for creating such engaging programming that has resonated so strongly with the Australian public. We don’t take the loyalty of our viewers for granted and look forward to providing even more compelling viewing moments in the coming months.”
Michael Stephenson, Nine’s Chief Sales Officer, said: “At the beginning of the year we said Nine would be the safest bet for Australian advertisers and after the first quarter there is absolutely no doubt that we have delivered the biggest audiences across our Total Television platforms. Married At First Sight has delivered year-on-year growth across Total Television, the NRL has got off to an absolute flyer delivering year-on-year growth across Total Television and we’ve still got Lego Masters, Parental Guidance and The Summit all to come over the course of the next three months, in addition to the NRL State of Origin, and news and current affairs. We are up to 10 points ahead of our nearest competitor in audience share – if you want consistency of audience, Nine is the only place to come.”
Linear Television – Network commercial shares
6pm to midnight - 2023 calendar year
| 18:00-MN |  Network |
 Network |
 Network |
| 25-54 | 42.5% | 31.4% | 26.1% |
| 16-39 | 43.3% | 31.1% | 25.7% |
| GS + CH | 45.0% | 30.9% | 24.1% |
| Total People | 42.0% | 36.7% | 21.3% |
Source: OzTAM Metro Total TV, 5 City Metro, Consolidated 28 (as at 31/03/2023), CYTD as at 31/03/2023, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network, 18:00-23:59:59, Commercial Share.
Linear Television – Network commercial shares
6pm to midnight - 2023 survey year
| 18:00-MN | Network |
Network |
Network |
| 25-54 | 42.7% | 30.4% | 26.8% |
| 16-39 | 42.9% | 30.5% | 26.6% |
| GS + CH | 45.9% | 29.4% | 24.7% |
| Total People | 42.3% | 36.1% | 21.7% |
Source: OzTAM Metro Total TV, 5 City Metro, Consolidated 28 (as at 31/03/2023), SYTD as at 31/03/2023, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network, 18:00-23:59:59, Commercial Share.
Linear Television - Free-to-air network shares
6pm to midnight - 2023 calendar year
| 18:00-MN | Network |
Network |
Network |
 Network |
 Network |
| Ppl 25-54 | 34.3% | 25.4% | 21.1% | 12.2% | 7.1% |
| Ppl 16-39 | 35.9% | 25.8% | 21.3% | 11.6% | 5.5% |
| GS + Child | 36.7% | 25.2% | 19.6% | 12.3% | 6.2% |
| Total Ind. | 30.8% | 26.8% | 15.6% | 17.9% | 8.9% |
Source: OzTAM Metro Total TV, 5 City Metro, Consolidated 28 (as at 31/03/2023), CYTD as at 31/03/2023, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network/ABC TV Network/SBS Network, 18:00-23:59:59, FTA Share.
Linear Television - Free-to-air network shares
6pm to midnight - 2023 survey year
| 18:00-MN | Network |
Network |
Network |
Network |
Network |
| Ppl 25-54 | 34.5% | 24.6% | 21.7% | 12.6% | 6.6% |
| Ppl 16-39 | 35.6% | 25.3% | 22.1% | 11.8% | 5.1% |
| GS + Child | 37.6% | 24.1% | 20.2% | 12.4% | 5.7% |
| Total Ind. | 30.9% | 26.4% | 15.8% | 18.4% | 8.5% |
Source: OzTAM Metro Total TV, 5 City Metro, Consolidated 28 (as at 31/03/2023), SYTD as at 31/03/2023, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network/ABC TV Network/SBS Network, 18:00-23:59:59, FTA Share.
Australia's No.1 CFTA
Broadcast Video on Demand Platform
9Now is enjoying its best ever start to the year with record viewing
More than 5.4 billion minutes of content has been streamed on 9Now in 2023 – a year-on-year increase of 14%.
9Now has won every week of the year-to-date against its commercial free-to-air competitors with People 25-54, 18-39 and Total People.
Broadcast Video on Demand commercial shares
2023 survey year
 |
 |
 |
|
| Ppl 25-54 | 56.5% | 28.1% | 15.4% |
| Ppl 18-39 | 60.8% | 25.2% | 14.0% |
| Total People | 55.5% | 29.3% | 15.3% |
Source: OzTAM Live + VOD VPM, CFTA Only, 1 Jan – 30 Mar 2023, metric; minutes, includes covieiwng on connected tv devices
Australia's undisputed No.1 program in Q1 is Married at First Sight
MAFS currently has a Total TV average audience of 2.023 million viewers per episode – up 5% year-on-year.
MAFS currently has an average BVOD audience of 658,000 per episode, indicating a third of the program’s audience is streaming it on 9Now.
The blockbuster program will come to an explosive conclusion over two massive episodes this Sunday and Monday.
Also performing strongly for Nine in Q1 were
Big Miracles – Total TV average audience of 707,000 viewers per episode
The Hundred with Andy Lee - Total TV average audience of 673,000 viewers per episode
Under Investigation with Liz Hayes - Total TV average audience of 667,000 viewers per episode
A Current Affair is Australia’s No. 1 public affairs program with a Total TV average audience of 884,000 viewers per episode since new host Ally Langdon joined the show. On Monday of this week, A Current Affair recorded its highest rating episode of the year with an average audience of 1.1 million.
The new-look Today show, with Karl Stefanovic and Sarah Abo, is winning the breakfast slot across the combined East Coast capitals of Sydney, Melbourne and Brisbane. Each week, the Today show reaches an average of 1.6 million viewers.
And Nine's coverage of the NRL season (Rounds 1-4) has audiences up 12% year-on-year across Total TV.
Source: OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Total People, Overnight + Timeshift to 28; OzTAM Live + VOD VPM, Consolidated 28, includes coviewing on connected tv devices, Married at First Sight (30/01/2023 - 1/03/2023), Big Miracles (6/02/2023 - 20/03/2023), The Hundred with Andy Lee (7/02/2023 - 28/03/2023), Under Investigation (8/02/2023 - 29/03/2023); OzTAM Live + VOD VPM, Consolidated 28, Married at First Sight Season 10, 30/01/2023 - 29/03/2023), includes coviewing on connected tv devices; OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Total People, Overnight + Timeshift to 28; OzTAM Live VPM, includes coviewing on connected tv devices, Today Show (2/01/2023 - 29/03/2023), A Current Affair (30/01/2023 - 29/03/2023)
For more information
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au
Adrian Motte
Senior Communications Manager
amotte@nine.com.au
Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.
