NTN delivers premium, timely traffic news at scale
Nine's own premium cross-platform traffic brand, NTN, delivering the most up-to-date and comprehensive traffic news. Allowing advertisers access to a unique platform that gives brands the ability to own traffic updates across Australia’s Media Company. A premium cross platform product, where brands can own traffic at scale.
Accurate and timely information
Localised reports
Echoed across Australia's Media Company
72% of Nine radio listeners tune in for trusted and up to date information
40% of Australians want to see brands using real local talent
76% of those who tune in to TV news programs for traffic updates do so at least once a day
73% of Australians want to see brands demonstrate they are connected to local communities
Sources: Nine’s Proprietary Research | Neighbourhood Watch, Idea Xchange radio survey (2GB, 3AW, 4BC, 6PR listeners only). 3-8 August 2022. Sample n=1,436. Nine's traffic survey, Aug 2022. Filtered to those who turn to TV news programs or other programs on TV for traffic updates, n=347
Source: Roy Morgan Research; total Nine Reach (Nine Radio + Nine Network + Masheads Combined) AP18+ for the 12 months ending March 2023. Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Metro 5 Cities, Regional (Incl WA + RoA), Sydney, Melbourne, Brisbane, Adelaide, Perth, Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, Regional WA, Nine Content, 12/02/2023 - 01/04/2023, 16/04/2023 - 02/12/2023, Cumulative Reach, Today, Weekend Today, Today Season 2023, Total People, Total TV, Consolidated 7
With up to date information at every moment,
across every device
NTN has live reports across Nine’s market-leading radio stations 2GB, 3AW, 4BC and 6PR, audio live streaming and digital platforms in Sydney, Melbourne, Brisbane and Perth.
With the traffic network extended to Nine’s television breakfast program TODAY, brands are able to access a premium product with high reach and frequency across audio, television and digital.
AUDIO
Live traffic reports, every hour,
everyday, every station
TELEVISION
Daily traffic updates,
weekday mornings
NTN WILL GET
3 REASONS TO
PARTNER WITH
NINE'S TRAFFIC NETWORK
Connect with a premium engaged audience, at scale
Unrivalled reach across Nine’s full network offering
Realise BIG Ideas by putting your brand at the heart of the journey with the help of Powered
ARE YOU READY TO PUT YOUR
BRAND IN THE DRIVER'S SEAT?
TALK TRAFFIC WITH US TODAY.
