Nine Publishing
Independence | stories that matter | commercial with integrity
In a world overwhelmed by misinformation, audiences are searching for trusted, independent journalism. At Nine, we don’t just chase clicks. We champion truth, depth, and integrity, creating a premium environment to connect with engaged, high-value audiences in moments that matter.
For advertisers, responsible journalism isn’t just an ethical choice, it’s a business advantage. Our premium news platforms provide a trusted context that enhances effectiveness, with audiences more receptive to messaging when it’s delivered within credible content.
A NOTE FROM //
Tory Maguire
Managing Director, Publishing - Nine
Our unwavering commitment to truth, accuracy and integrity ensures we deliver balanced, trustworthy journalism that holds the powerful to account. We prioritise stories that matter over those that simply drive traffic, delivering commercial outcomes with integrity. Journalism is both our responsibility and our privilege - one that earns the trust of our audiences every day.
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Download File: https://www.nineforbrands.com.au/wp-content/uploads/2025/04/ToryMaguire_NewsNotNoise.mp4?_=1Download File: https://www.nineforbrands.com.au/wp-content/uploads/2025/04/ToryMaguire_NewsNotNoise.mp4?_=1AT THE HEART OF EVERYTHING WE DO //
Nine’s commitment to responsible journalism is built on 3 core pillars that set us apart
Independence
We are committed to fearless independent journalism that upholds accuracy, fairness and balance across print and digital.
Stories that matter
Australians turn to us for trusted news, sharp analysis and expert opinion – cutting through the noise in moments that truly matter.
Commercial with integrity
Our integrity ensures a trusted environment for both audiences and advertisers. We prioritise credibility over commercial influence, fostering meaningful brand connections that resonate with engaged readers.
A legacy of trust
Proven impact
An audience that matters
Marketing with integrity
Our brands are 2x more trusted than our competitors
Source: Nine Consumer Pulse 2024.
EFFECTIVENESS //
Our multi-platform approach amplifies effectiveness
High impact placements in The Sydney Morning Herald, The Age and The Australian Financial Review provide a premium attention-driven experience with deep audience trust.
Digital
Our online platforms drive scale and precision, from immersive native storytelling to high-impact digital takeovers, ensuring maximum visibility and engagement.
CASE STUDIES //
Responsible journalism in action
At Nine, responsible journalism creates the perfect foundation for responsible advertising – a space where brands can engage, persuade, and drive action with confidence.
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