Nine is committed to providing charities and communities with the right support
As one of Australia’s most connected media companies, Nine is committed to providing charities and communities with the right support. This primarily comes in the form of media exposure, but also through employee engagement opportunities. There are many ways staff can get involved in charities they are passionate about.
As Australia’s largest locally-owned media company, the business has a focus on continuing our Nine Cares program, delivering support to charities and communities in need. Nine has leveraged its unique suite of assets including media, marketing, telethons, talent, publicity and employees to deliver coverage and scale across the country and bring some of Australia’s largest issues and charities to the forefront.
In the last 12 months Nine has provided more than $75M+ in value for our partner charities, which include vital causes such as Mental Health, Child Bereavement, Disability and Special Needs, Stillbirth and Domestic Violence. We have provided this support in the following ways:
$20m
Broadcast CSAs
$2.4m
Nine Radio CSAs
$18.1m
Digital Display – Nine.com.au
$2.1m
Publishing
$22.6m
Telethons/Appeals
$10m
Publicity/Editorial
$75.2m
Total FY21
CSA = community service announcement
9 News and A Current Affair are instrumental vehicles to share stories and raise awareness. Across FY20, some of the key stories we promoted and shared included Children’s Hospital Telethons, The Sunrise Orphanage in Cambodia which raised over $700,000 in donations and coverage of Ocean Heroes Australia, bringing awareness for a cause that injects joy to children living with autism.
Nine continues to support the Mark Hughes Foundation, which raises awareness and funding for Brain Cancer research. We supported the Beanie for Brain Cancer campaign across our broadcast properties, through in-program promotion and utilised our own talent to wear and post themselves wearing the beanies. We also encouraged all staff to participate by sharing links to where beanies could be purchased. This year $2.6 million was raised across the period.
Nine Cares continues its involvement in communities around Australia by sponsoring local council events and surf clubs, as well as The Monash Children’s Hospital, the Treasure Chest Charity and the Mothers’ Day Classic, as well as Carols by Candlelight across many capital cities.
SOME HIGHLIGHTS:
WILLOUGHBY RELOCATION TO NINE SYDNEY (1 DENISON)
The relocation to Nine’s new HQ at 1 Denison Street, North Sydney provided an opportunity to gather resources from the Willoughby office, which were no longer required, and distribute them to charities in need. As a result, Nine was able to donate furniture, commercial kitchen equipment and kitchenware, clothes, and technology.
TWO GOOD CO
Nine provided an entire commercial kitchen from the Willoughby bistro. This will be used to provide work for women currently seeking accommodation and support from a women’s refuge. Two Good provide a program for a selection of women who will learn how to cook, cater and eventually find long-term employment.
THE AUSTRALIAN FINANCIAL REVIEW & SMITH FAMILY PARTNERSHIP OF PURPOSE
In March 2021, The Australian Financial Review and Smith Family announced a partnership with a focus on providing financial assistance from sponsors to help fund education, and support from dedicated co-ordinators within the community of Smith Family Themselves. The goal is to use the scale of the Financial Review to promote opportunity and prosperity to disadvantaged children, with 1 in 6 living in poverty in Australia. The Financial Review will work with the Smith Family to provide corporate giving, volunteering and work experience for students
CHILDREN’S HOSPITAL TELETHONS
In June and late 2020, Nine ran telethons for the Children’s Hospital Foundation, with one broadcast in Brisbane and two in Sydney. Together, these telethons raised over $17.5M and brought the awareness of ill children and their families to the forefront. Nine used talent, broadcast airtime, editorial support and production to support this worthwhile cause.
AUSTRALIAN RED CROSS - CONNECTING
On Saturday 24 April, Nine broadcasted Australian Red Cross Connecting on the 9Network hosted by Today’s Brooke Boney and Alex Cullen. Throughout the special broadcast remarkable stories of inspiration and hope were told including:
- The four siblings who fled a country riddled by conflict and found refuge in Albury, NSW – welcomed on arrival by Red Cross workers helping them settle into their new home.
- A 63-year-old woman who lost everything in the bushfires that ravaged Kangaroo Island, South Australia in 2020 and received a life-changing sum of money via Red Cross bushfire grants to start rebuilding.
- An Indigenous elder who lives alone and has a rare autoimmune condition that keeps her wheelchair-bound. Each morning she receives a call from a Red Cross volunteer who makes sure she feels connected to her community.
- The courageous Red Cross emergency team who played key roles in the response to the Dreamworld tragedy on the Gold Coast in which four people died.
The entire project was supported across Nine’s Radio, Print, TV and Digital assets.
