TODAY has triumphed in the 2016 ratings year to regain its crown, as the favourite breakfast program across the 5 City Metro Australian markets.

With 40 weeks in the official ratings calendar, TODAY has now won 21 weeks out of the 35 weeks so far this year across the five mainland capitals, putting it in an unbeatable position and awarding it a 5 City Metro ratings victory for 2016.

It marks the first time that TODAY has won the yearly breakfast battle across the 5 City Metro since 2003.

TODAY has averaged 317,000* viewers each morning in 2016 (up 5% year-on-year**), compared to Sunrise which has an average morning audience of 310,000* (down 5% year-on-year**).

WEEKEND TODAY is also on the cusp of claiming ratings supremacy over Weekend Sunrise across the five mainland capitals. WEEKEND TODAY has so far won 20 weekends in 2016. A win this weekend will see it win the yearly weekend breakfast battle for the first time ever.

Darren Wick, Director of News & Current Affairs for the Nine Network, today paid tribute to his staff and expressed his gratitude to viewers for helping TODAY reclaim the mantle as the most watched breakfast program across the 5 City Metro market.

 “Every single day, the TODAY team – both on air and behind the scenes – set out to deliver a show that our viewers will find informative and entertaining. We’re thrilled that so many Australians are liking what we do and tune in to watch TODAY every morning.

 “My personal congratulations and admiration goes to our hosts Lisa Wilkinson and Karl Stefanovic, along with the best team at breakfast – Sylvia Jeffreys, Tim Gilbert, Dickie Wilkins, Steve Jacobs and Ross Greenwood, along with all our friends and colleagues who contribute to make it a great show on air.

 “Behind the scenes is an outstanding team of talented producers, camera crews and studio production staff. A special thanks to TODAY Executive Producer, Mark Calvert. No one has worked harder or smarter in achieving this wonderful result.

 “Everyone at Nine is so proud of the TODAY team, which remains dedicated to producing Australia’s best breakfast show.

Source: OzTAM, 5 City Metro, Consolidated, 2016, Weeks 7 – 43 (excluding Easter & Olympics). **Compared to Weeks 7-43 (excluding Easter) of 2015.

Monday, October 24, 2016

For further information:
Channel Nine Publicity
02 9965 2727 / 03 9420 3466