The Sydney Morning Herald remains Australia’s most read news brand with a cross-platform readership of 7.5 million readers, according to the Total News readership figures released by Roy Morgan today. 

Cementing its place as the country’s most read masthead, more than one in three Australian readers choose the Herald to stay informed. The Herald nearly doubles The Daily Telegraph readership (7.54 million versus The Telegraph’s 4.01 million) in Total News, in the latest figures in the 12-month period ending June 2023. 

The Monday to Friday print edition recorded an average issue readership of 417,000, displaying impressive annual growth of 15% year-on-year, while quarterly growth remained steady. Saturday’s print edition recorded quarterly growth of 2% and annual growth of 9%.  

The Sun Herald print edition increased its quarterly readership, up by 4% and is read by 440,000 people every Sunday. In the last four weeks, 1.8 million people on average have read a print edition of the Herald.  

Across the Herald and The Age, the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 770,000, which is up 2% quarterly. Similarly, the Lifestyle/Content delivers a cross platform readership of 2.62 million, while cross platform Sport content grew 3% year on year, with an audience of 2.29 million. 

Sunday Life recorded an average issue print readership of 411,000, while Domain once again defied a softening real estate market, seeing annual growth of 12% and quarterly growth of 5%, to record an average issue print readership of 564,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.4 million* Australians across print and digital.

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June  2023.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, August 21, 2023