The Sydney Morning Herald has extended its lead over its direct competitor to remain Australia’s most read news brand with a cross-platform readership of 7.42 million readers, according to the Total News readership figures released by Roy Morgan today. 

Cementing its place as the country’s most read masthead, more than one in three Australian readers choose the Herald to stay informed. The Herald nearly doubles The Daily Telegraph readership (7.42 million versus The Telegraph’s 3.92 million) in Total News, in the latest figures in the 12-month period ending September 2023. 

The Monday to Friday print edition recorded an average issue readership of 407,000, displaying growth of 5% year-on-year, while Saturday’s print edition recorded annual growth of 6%.  

The Sun Herald print edition increased its annual readership, up by 5% year-on-year and is read by 439,000 people every Sunday. In the last four weeks, 1.7 million people on average have read a print edition of the Herald.  

Across the Herald and The Age, the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 752,000, which is up 2% on this time last year. 

Sunday Life recorded an average issue print readership of 396,000, while a reinvigorated housing market saw Domain record annual growth of 11% with an average issue print readership of 554,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.3 million* Australians across print and digital.

“These latest results are another reminder that the Herald is in an incredibly strong position despite challenges to the media landscape in Australia and around the globe. We have been producing some truly exceptional stories each day, week and month for our valued subscribers. Everyone in the newsroom has worked very hard to achieve these results, and I thank them sincerely,” said Bevan Shields, editor of The Sydney Morning Herald. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to September 2023. *This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, November 27, 2023