The Sydney Morning Herald is Australia’s most read news brand with a cross-platform readership of 8.6 million readers, according to the Total News readership figures released by Roy Morgan today.

With year-on-year readership growth across print and digital, the Herald’s readership has grown from 8.47 million to 8.58 million in the latest figures in the 12-month period ending December 2021.

Cementing its place as the country’s most read masthead, its readership has increased to 80% more than its closest rival. Four out of 10 Australian online news readers get their news from the Herald. 

As trusted news becomes more important than ever, the Herald has outpaced industry readership growth across print and digital (1.4% for SMH v 0.9% growth for Total News overall) year-on-year. 

The Sun Herald has also continued to grow its print readership by 9% year-on-year with the newspaper read by 473,000 people every Sunday.

Across the Herald and Age, Saturday’s prestigious Good Weekend continues to increase its readership, attracting an average issue print readership of 796,000, up 3% year-on-year.

Sunday Life has seen year-on-year growth of 8%, with an average issue print readership of 500,000 driven by an increase of readers aged 14-24, while Domain has also seen year-on-year growth of 8% with a print readership of 503,000.

Nine’s Total Publishing assets reach a de-duplicated audience of 16.2 million* Australians across print and digital.

“These results are a testament to the hard work and dedication of the Herald’s reporters, photographers, editors, designers, artists and producers,” said the Herald’s editor, Bevan Shields.

“I want to thank all of them, as well as our millions of loyal readers and subscribers who love the Herald and our exceptional journalism.”

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2021.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For more information:

Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Monday, February 28, 2022