The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.4 million people, according to Total News readership figures released by Roy Morgan today.

In the last four weeks, 1.1 million people have read a print edition of the Financial Review, with the masthead holding steady year-on-year after experiencing four consecutive quarters of growth. Meanwhile, The Australian has dropped 16% for the same period.

The Monday to Friday print edition recorded massive annual growth of 31% year-on-year, for an average issue readership of 244,000, while the AFR Weekend Saturday print edition has a readership of 190,000, once again posting huge annual growth of 35%. 

Highlighting the strength of the Financial Review’s digital offering, nearly 75% of AFR readers engage with the masthead’s online publication. 

The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 498,000, which has seen quarterly growth of 1% – its fourth consecutive quarter of growth – and annual growth of 22%. This is the highest quarterly growth result since December 2018.    

Nine’s Total Publishing assets reach a de-duplicated audience of 16.3 million* Australians across print and digital.

The Financial Review’s Editor in Chief, Michael Stutchbury, said the quarterly growth in the Financial Review’s total readership matched the new benchmarks being hit for the masthead’s retail subscriptions and the exceptional growth in its corporate subs. 

“This is all driven by the exceptional journalism of the Financial Review newsroom, highlighted by last week’s Gold Walkley award for Neil Chenoweth and Edmund Tadros for their PwC investigation over the past year,” Stutchbury said.   

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to September 2023. *This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! 

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, November 27, 2023