The Age consistently outperforms its direct competitor and remains the most read Victorian masthead with a cross platform readership of 5.9 million, according to Total News readership figures released by Roy Morgan today.

With The Age having 1.4 million more readers than its direct competitor The Herald Sun (5.9 million v 4.5 million), nearly one third of Australians engage with the masthead to inform their day.

The Age continues to be the nation’s second most read news brand after The Sydney Morning Herald in its Total News readership across print and digital to June 2022, while figures also show that audience numbers for the masthead grew across four states and territories, with NSW up 8%, QLD up 2%, WA up 16% and NT up 53%. In a challenging time for news media, The Age’s Total News readership declined by 0.9% over the past year, a far better result compared to its key competitors.

The Monday to Friday print edition of The Age has a readership of 258,000, while The Sunday Age print edition is read by 382,000 people every Sunday. In the last four weeks 1.4 million people on average have read a print edition of The Age.

Across The Age and the Herald, Saturday’s prestigious Good Weekend continues to serve readers with Walkley Award winning features, attracting an average issue print readership of 761,000 and continues as Saturday’s most read magazine insert.

Sunday Life recorded an average issue print readership of 460,000, while Domain continues solid growth, up 10% year-on-year with a print readership of 505,000.

Nine’s Total Publishing assets reach a de-duplicated audience of 16 million* Australians across print and digital.

“The Age remains the dominant news organisation in Victoria and a force across the nation,” said The Age editor, Gay Alcorn. “The commitment of our staff to producing high-quality, high-impact journalism is unwavering, and I want to thank our readers for making our work possible.”

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For more information:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, August 22, 2022