Talk Dominates with 2GB & 3AW #1 | Big Growth in Key Buying Demographic of 25-54s
Talk Dominates with 2GB & 3AW #1 | Big Growth in Key Buying Demographic of 25-54s
The first GfK Survey 2020 has seen Nine Radio begin the survey year as the #1 radio network and with significant audience growth – almost 10% – in the advertiser friendly 25-54 demographic.
In Sydney and Melbourne, 2GB and 3AW have kicked off the year, maintaining their #1 positions with dominant results in their Breakfast, Mornings, Drive and Nights programs.
“The first survey of 2020 has seen Nine Radio kick off the year strongly, said Greg Byrnes, Nine Radio’s Head of Content. “We launched 2020 with some key line-up changes and are pleased to see our stations in Sydney and Melbourne maintain their dominance. We have seen a big jump in the 25-54 demographic – up 9.9% in cumulative audience across the network – and this gives us great momentum going into the rest of 2020.”
2GB 873 remains the clear leader in Sydney – #1 across Breakfast, Mornings, Drive, Evenings and Weekends recording its 126th consecutive survey win with an audience share of 13.2% up 1.1 points.
• The Alan Jones Breakfast Show dominates the Breakfast timeslot – #1 with an audience share of 14.8% up 0.1 point. This represents Alan’s 225th survey win.
• The Ray Hadley Morning Show is a clear #1 recording a big jump in audience of 3.7 points to record an audience share of 17.5%. This is Ray’s 126th consecutive win.
• Afternoons with Deb Knight has held firm with an audience share of 9.4% for its first radio survey, since debuting in the timeslot earlier this year.
• Drive with Ben Fordham is back to #1 in the Drive timeslot, with a 11% audience share up 2.2% points.
• Nights with John Stanley a clear #1 with an audience 19.2%, well ahead of all competitors and up 1.7 points.
• Chris Smith’s return to 2GB with a new weekend program has proved successful with the station’s Saturday/Sunday line up a clear #1 overall with 12.4% up 0.7%.
The new networked Wide World of Sports with Mark Levy (2GB, 4BC) and Money News program with Brooke Corte (2GB, 3AW, 4BC) performed strongly in the early evenings with both programs maintaining their audience.
3AW 693 retains its position as Melbourne’s most listened to radio station (AM and FM) with an audience share of 13.3%.
• 3AW Breakfast with Ross Stevenson and John Burns is celebrating an amazing 146 consecutive surveys as Melbourne’s #1 Breakfast show. They have maintained their dominance of Melbourne breakfast with an audience share of 16.4%, over 5 points clear of any other station.
• Neil Mitchell retains his long-held #1 position. Neil is the favourite destination in Melbourne as the trusted source for news, talk and current affairs. His share of 15% also puts him nearly 4 points clear of all competitors.
• Dee Dee Dunleavy’s new Afternoons show premiered with an impressive 11% share in her timeslot. Up 1 point on the same survey last year.
• Tom Elliott remains #1 in Melbourne Drive with a share of 12.5% in the highly competitive timeslot.
• Denis Walter’s new Evenings program has also had a strong debut with Melbourne Nights recording a share of 15.7% an increase of 1.2 points.
4BC 1116 Brisbane – Sees growth across key programs.
• News Talk 4BC 1116 has achieved an audience share of 6.7% up 0.4 among all people 10+.
• The Alan Jones Breakfast Show delivered an 9% share in Brisbane up 0.2 points.
• The Ray Hadley Morning Show remains the #1 Talk Morning Show with a 8.2% share up 0.8 points.
• Afternoons with Deb Knight has grown its audience share recording a 7% share up 0.5 for its first radio survey, since debuting in the timeslot earlier this year.
• Drive with Ben Fordham performed solidly with a 4.7% audience share.
• Nights with John Stanley saw another consecutive survey increase in audience, achieving an 8.8% share of the audience and up 2.5 on the previous survey.
6PR 882 Perth – 2020 kicks off with audience increases in Afternoons and Drive
• News Talk 6PR 882 has achieved an audience share of 6.3% of all people 10+.
• Breakfast with Steve Mills and Basil Zempilas recorded an audience share of 8.4% of the available audience.
• Mornings with Gareth Parker has a share of 6.1%.
• Afternoons with Simon Beaumont recorded a share of 6.1% up 0.1 point.
• Drive with Oliver Peterson with a share of 5.9% up 0.2.
For more information:
Nic Christensen
Head of Corporate Affairs, Nine
nchristensen@nine.com.au
Tuesday, March 10, 2020