TOTAL RADIO 

Nine Radio has cemented its dominance in 2024, topping the key Breakfast and Mornings shifts in Sydney and Melbourne, as revealed in today’s GfK Radio 360 Survey 8.

2GB is Sydney’s No.1 Talk station with a 11.8 share with Ben Fordham No.1 in Breakfast, posting a commanding 15.1 share (up 2.8) and Ray Hadley concluding his legendary 43-year career as the outright No.1 in Mornings with a 13.7 share (up 2.6).

In Melbourne, Ross and Russ continue their winning streak as No.1 in Breakfast with a 20.0 share, and Tom Elliott solidifying his No.1 spot in Mornings with 15.6.

The station overall remains unbeatable, achieving a 13.6 share – more than two points ahead of its nearest rival.

Nine Radio’s Head of Content, Greg Byrnes, said: “We finish the year like we started, with the clear number one Breakfast and Morning shows in Sydney and Melbourne!” 

“3AW has a unique relationship with the city of Melbourne and we thank listeners for embracing our new lineup in 2024 and making the station so strong. The market has never been tougher in Sydney but 2GB has recorded big audience increases right across the day and is the clear number one on weekdays. 

“I’m also really pleased for the team at 6PR where we’ve had impressive gains and Millsy and Karl are now number two in Breakfast. However, for Nine Radio this week it’s all about Ray Hadley, who will be ending his career on a high when he switches off his mic for the final time tomorrow.”

COMMERCIAL RADIO SHARE	TOTAL RADIO CUME
15.6 (4 markets)	1.823 million listeners each week

STREAMING

Nine Radio is the nation’s indisputable go-to destination for live audio streaming, showcasing a dominant commercial streaming share of 27.3 and cume audience of 425,000.

Sydney’s 2GB and Melbourne’s 3AW are on top, with commercial streaming shares of 31.8 and 27.2, respectively.

Breakfast powerhouses Ross and Russ are No.1 in Melbourne with an impressive 45.2 share, and Ben Fordham solidifies his No.1 spot at 2GB with a 16.3 share.

In Mornings, 3AW’s Tom Elliott is No.1 with 27.1, and Ray Hadley ends his legendary career on 2GB as No.1 with a 33.2 commercial streaming share.

Greg Byrnes, said: “Yearly growth across the network of almost 16% across is extraordinary. Nine Radio has been the clear number one across all day parts since the introduction of Radio360 and we’re getting stronger each survey.”

“What’s now clear is that Australians know the best way to stay connected to our live and local content is through a digital device. It sounds great, it’s easily accessible and means the listener is always informed no matter where they are.”

COMMERCIAL STREAMING SHARE	STREAMING CUME
27.3	425,000

PODCASTS 

The Nine Podcast Network achieved strong growth in November 2024, with 1.3 million listeners (+11% YoY) and 3.3 million downloads (+3% YoY). 

From January to November, the network attracted 14.1 million listeners, generating over 40 million downloads and 18 million hours of listening across its premium Australian podcasts.

Ben Fordham Live led the network with 1.6 million annual listeners, while catch-up radio hits included 3AW Breakfast (616,000 listeners), The Ray Hadley Morning Show (608,000), and 3AW Mornings (575,000).

Nine’s True Crime Originals continued to dominate the charts with The Missing Campers Trial generating 657,000 listeners, The Ultimate Sacrifice (604,000 listeners), and Just Married: The Anthea Bradshaw Mystery (553K listeners). 

Head of Podcasts and Digital Content Mia Stern said: “These results showcase the power and diversity of our content, from trusted news to gripping original stories. We’re proud to deliver premium listening experiences to Australians and look forward to bringing even more compelling content in 2025.”

TOTAL DOWNLOADS	TOTAL LISTENERS
3.3 million	1.3 million

YTD TOTAL DOWNLOADS	YTD AV TOTAL LISTENERS
40.68 million	1.47 million

Source: GfK Radio360 Ratings, Survey 8 2024, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.

Source: Triton Podcast Metrics, November 2024, Downloads, Listeners, Nine Entertainment, unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au 

Thursday, December 12, 2024