Pedestrian Group, ANZ’s largest youth-focused publishing group, has hired Frank Masterson to lead the company’s direct and independent sales team in Sydney. Frank is tasked to further drive revenue via client partnerships in Sydney as well as driving direct new business relationships nationally.

Frank is a well respected operator in the industry – having held senior positions locally in tech and publishing at Pinterest, Buzzfeed and B&T.

Pedestrian Group’s Chief Commercial Officer, Rachel Tikey stated, “If you’ve met Frank, you know he radiates kindness, intellect and energizes those around him. He is a strategic leader who is loved by his peers and clients – we know Frank is going to achieve great things as a leader at Pedestrian Group.”

Frank said: “Seeing an Australian company like Pedestrian Group expand its offering and titles over the years has been amazing to watch. I’m so excited to join the business, to lead such a brilliant team and expand on the incredible work they’ve been doing in NSW.

Frank’s appointment comes as Pedestrian Group sees MOM audience growth via IPSOS. The business also plans to expand its commercial offerings with an exciting first to market announcement in the works with parent company Nine.

Pedestrian Group is Australia’s leading youth-centered publisher, reaching a unique audience of more than 4 million Aussies per month – more than any other youth publisher. It is home to PEDESTRIAN.TV, The Chainsaw, VICE Australia, Refinery29 Australia, Lifehacker Australia, Gizmodo Australia, Kotaku Australia and Business Insider Australia, as well as the Open Air Cinemas. It is wholly owned by Nine, Australia’s largest media company.

*Ipsos iris Australia March 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Organisation, Media Plus Report.

For further information or interviews, please contact:
Caitlin Lynch
Senior Communications Manager
clynch@nine.com.au

Monday, May 1, 2023