Pedestrian Group, ANZ’s largest youth-focused publishing group, has today announced the appointment of Sarah Michael as Publisher. 

Sarah has been in the online media business for more than 12 years, most recently as the Director of Audience Strategy and Growth across Yahoo Australia and Southeast Asia. Sarah has worked across news, lifestyle/entertainment, sport and finance editorial teams to help them grow their audience both on and off-network and covered everything from major news events to reality TV, and also assisted with branded content and affiliate commerce strategies. 

Prior to that she was on the Yahoo News team, and has held a variety of news editor and reporter roles at other Aussie news sites such as news.com.au and the Daily Mail. 

Sarah said, “Young Australians have a diverse range of issues they care about, and the brands under Pedestrian Group cover these with intelligence, humour and passion.

“Personally, Pedestrian has been part of my media diet since it first launched and I have watched the Group build up a strong and successful portfolio of brands. I am honoured to be joining next month and can’t wait to get started.”

Matt Rowley, CEO, Pedestrian Group said, “Sarah has a standout set of skills, experience and qualities that are perfect for the opportunities and challenges our brands have ahead of them. I’m thrilled to see how she will lead our talented group of editorial leaders into the next phase of Pedestrian Group.”

Sarah will commence her role as Publisher at Pedestrian Group in early February 2023.

*About Pedestrian Group*

Pedestrian Group is Australia’s leading youth-centered publisher, reaching a unique audience of more than 4.16 million Aussies per month, and more 18 to 39-year-olds than any other publisher. It is home to PEDESTRIAN.TV, The Chainsaw, VICE Australia, Refinery29 Australia, Lifehacker Australia, Gizmodo Australia, Kotaku Australia and Business Insider Australia, as well as the Open Air Cinemas. It is wholly owned by Nine, Australia’s largest media company.

*Nielsen Digital Content Ratings, Monthly Tagged, December 2020, All Brands, Text, People 2+, Census

For further information, please contact: 
Caitlin Lynch
Senior Communications Manager
clynch@nine.com.au

Thursday, January 12, 2023