Nine today announces a new era in Australia’s food and drinks culture, with the launch of the Good Food app, a premium subscription-based digital offering that promises to enhance the dining experiences of food lovers. 

Drawing on the trusted expertise of the Good Food brand, the app will be available from November as a standalone subscription and as part of Nine’s Premium Digital packages for subscribers of The Sydney Morning Herald and The Age.

For the first time, Australia’s annual bible for restaurant reviews and the home of the Hats, the Good Food Guide, will be available in interactive digital form housed on the app. 

Featuring 10,000 recipes by Australia’s best and most trusted chefs, the Good Food app is designed to cater to the needs of food enthusiasts, whether they are preparing meals at home or seeking out the perfect restaurant. With a focus on utility and ease, the app offers an array of features that take the guesswork out of meal planning and dining decisions.

Become a better cook with Good Food’s Masterclass series by Adam Liaw, and tap into cooking tips and tricks from big-name chefs and recipe creators including Recipe TinEats, Rick Stein, Karen Martini, Neil Perry and Julia Busuttil Nishimura.

Edited by Erina Starkey, the Good Food app will allow users to discover their next favourite dining experience by searching  trusted and independent reviews across various cuisines, price points, styles and suburbs. Good Food Guide reviews can be discovered via a dynamic map and a location-based “nearby” function, meaning that wherever a reader is, there is always something new to discover.

Readers can also browse venues through signature Guide collections, including one hat, two hat and three hat recommendations, Critics’ Picks, and lists of the best cafes, bars and pubs. 

The Good Food app will include regular weekly reviews and with a daily feed of Good Food stories, there’s also a constant update of restaurant news, including what’s just opened and Good Food columns such as Eat streets and Sandwich watch.

“It takes a village to build an experience like this and over the past year, our product, design, UX, technology, editorial, audience, commercial, brand and marketing teams have worked together to build an experience deserving of Australia’s authority on food,” said Stu Fagg, Director of Product, Publishing.

“We have a long-term strategy for this product – the launch in November will be just the start. The Good Food app will be continuously improved with regular updates and new features that will bring delight and utility to our customers and leverage emerging technologies.”

Nine’s Head of Good Food, Sarah Norris, said the Good Food app is a gamechanger for accessing Australia’s most premium food content.

“If you’ve ever thought it would be handy to have a Good Food Guide reviewer on speed dial, this app is for you,” said Norris. “The Guide has been Australia’s most respected restaurant bible for more than 40 years, and now, for the first time – and in an exciting evolution for the Good Food brand – its 900 plus reviews are available in interactive digital form in the Good Food app.” 

“The app’s functionality, including dynamic map and a location-based “nearby” function, means there’s always trusted advice on hand (and in your hand). With money tighter than ever, having guidance on what’s worth your dollars in a sea of options, and be able to trust those recommendations, makes the Good Food app essential.” 

The launch of the app marks a significant step forward for Nine as it expands its digital offerings, further integrating its authoritative food content into an intuitive, personalised platform.

“Nine aims to continually evolve the app, adding new features and deeper integration with commercial partners,” said Jo Clasby, Nine’s Director of Sales – Total Publishing. “These  include exclusive sponsorship opportunities, giving brands the chance to connect with users in meaningful ways while being associated with the most premium food brand in the country.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Thursday, October 24, 2024