Nine Radio on top in 2025
Nine Radio on top in 2025
TOTAL RADIO
It’s a sensational start to the 2025 ratings year for Nine Radio, with Sydney’s 2GB and Melbourne’s 3AW dominating their respective markets in the year’s first GfK Survey.
2GB has reclaimed its position as Sydney’s No.1 station, delivering a 11.6 share and outstanding results across all key timeslots. Ben Fordham Live is the clear No.1 in Breakfast with a dominant 14.4 share, reinforcing the show’s status as the city’s most trusted source for news, talk, and opinion. In his first survey in Mornings, Mark Levy knocked it out of the park to claim the No.1 spot with a 13.5 share.
3AW has surged even further ahead as Melbourne’s top radio station, delivering an incredible 16.8 share, up a significant 3.2 points. Ross Stevenson and Russel Howcroft have further cemented their leadership in Breakfast, achieving a 21.3 share (up 1.3) and setting a high bar for the day. Tom Elliott followed suit, commanding the No.1 spot in Mornings with 19.0 (up 3.4).
Greg Byrnes, National Content Manager, Nine Radio, said: “These are stunning results and lay the foundations for another dominant year for our live and local content. We’ve had big audience gains right across the network, particularly in 25-54s.”
“3AW is clearly the heartbeat of Melbourne. Today’s 16.8 share is the station’s best survey 1 result in over 15 years and we congratulate the entire team.
“In Sydney, for 2GB to be number one after major line up changes is also remarkable. In Brisbane, there’s been a solid increase in breakfast while Perth, Breakfast is number one talk.
“With a federal election there will be no let up in the content and we thank those listeners across the country for turning to us every day.”
COMMERCIAL RADIO SHARE | TOTAL RADIO CUME |
15.9 (4 markets) | 1.738 million listeners each week |
STREAMING
The future of live audio streaming is talk as Nine Radio claims the No.1 position nationally with a 32.3% share. Digital listenership continues to surge during the Breakfast and Morning timeslots, with 3AW and 2GB the top streaming stations, with shares of 35.9% and 33.9%, respectively.
In 3AW Breakfast, Ross and Russ claimed a mammoth No.1 commercial streaming share of 52.9% and Ben Fordham led the way on 2GB with 47.5%. This trend continues into Mornings, with Tom Elliott at 3AW delivering a 36.5% share and Mark Levy at 2GB with 37.2%.
Greg Byrnes said: “Our talk stations dominate streaming because it sounds great, is accessible and Australians want to stay in touch regardless of where they are.”
“We’ve led the market since the introduction of Radio360 and the live and local, always on, nature of our content means the audience is growing each year.
“Across the country, the audience figures in our key shifts are terrific and we look forward to another year of leading the way in live audio streaming.”
COMMERCIAL STREAMING SHARE | STREAMING CUME |
32.3 | 362,000 (up 2% YoY) |
PODCASTS
The Nine Podcast Network reached over 1.35 million listeners in February 2025, marking an impressive 17% year-over-year growth across its premium catch-up radio and original podcasts.
Ben Fordham Live saw a standout increase, climbing 37% from the previous year to reach over 233,000 listeners. Other strong performers included 3AW Mornings with Tom Elliott (67,000 listeners), 3AW Breakfast with Ross and Russel (58,000 listeners), and the newly launched 2GB Mornings with Mark Levy, already attracting 39,000 listeners per month.
Nine Talk Radio’s focus on live and local content continues to resonate, with more than 702,000 listeners tuning into Nine Radio catch-up podcasts in February – an 11% increase year-on-year.
Meanwhile, Nine’s original podcasts across News, Sport, and Lifestyle now reach over 725,000 monthly listeners (up 27% YoY). Standout titles include Somehow Related with Dave O’Neil and Glenn Robbins, Better Than Yesterday with Osher Günsberg, and Prime Time with Bec Wilson, which made its debut on the Australian Podcast Ranker.
Mia Stern, Head of Podcasts and Digital Content, said: “The encouraging growth of our catch-up and original podcast listenership reflects the power of Nine Radio’s trusted voices and our commitment to delivering local stories that matter. We’re thrilled to see strong year-on-year growth and remain committed to delivering compelling, on-demand audio experiences for Australians everywhere.”
FEB 25 TOTAL DOWNLOADS | FEB 25 TOTAL LISTENERS |
3.1 million | 1.35 million |
Source: GfK Radio360 Ratings, Survey 1 2025, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.
Source: Triton Podcast Metrics, February 2025, Downloads, Listeners, Nine Entertainment, unless otherwise specified.
For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au
Thursday, 27 March, 2025