Nine today announces a game-changing retail media partnership program that will amplify and extend the omnichannel ecosystem of our retail media partners and help advertisers to multiply the return on their retail media investment using Nine’s unique suite of assets, content and first party data. 

The emergence of retail media is creating unique opportunities for brands to connect with consumers closest to their point of purchase – but this is only half of the journey. Every day Nine connects with millions of Australian consumers all of the way from the ‘sofa to the store’. 

Every week Nine reaches more than 19 million Australians across its Total TV, Total Audio and Total Publishing assets. With more than 20 million signed in users across its digital platforms enabling precision targeting at scale to deliver real business outcomes,  Nine is the perfect retail media partner.

Nine’s Chief Sales Officer, Michael Stephenson, said: “RTLX is a game-changing retail media partnership program available to all of our partners that have owned and earned media assets. It helps partners create full funnel marketing solutions for brands and helps brands maximise the return on their retail media investment.”

RTLX will give each of our retail partners unrivalled access to our content to create new consumer experiences on their platforms and access to our development teams to create new and leverage existing data and advertising products. The combination of Nine’s content, data and technology with retail media partner assets will create a full funnel mega marketing platform for advertisers with unrivalled scale.

Together with our retail media partners, RTLX will work with brands to multiply the return on their retail media investment by unlocking Nine’s scale and using our content, data and technology. New advertising products, new commercial models and  new affiliate programs will be introduced to deliver a greater return on clients’ retail media investment

Sam Brennan has been appointed as the Director of Strategic Partnerships – Retail Media, and will lead the new integrated team with research, insight, strategy, creative, production, econometric modelling and commercial capability leveraging cross platform resources from Powered.

“Retail media is in an exciting growth phase,” said Brennan. “RTLX will use the power of Nine to supercharge our retail media partner assets to create a powerful platform for brands. There’s never been a better time to partner with Nine”.

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Wednesday, September 6, 2023