Time-shifted ratings data released this week reveals that the ‘Winner Announced’ segment of the LEGO Masters finale achieved a consolidated national average audience of 2.158 million (Metro: 1.630 million / Regional: 528,000).

In doing so, it becomes the most-watched entertainment program on Australian television in 2020 and the second most-watched program overall (after the Nadal v Kyrgios Australian Open quarter-final clash).

The smash-hit program dominated its timeslot with People 25-54, People 16-39, Grocery Shopper + Child and Total People in every broadcast of its 11-episode series.

Across the series, LEGO Masters achieved a consolidated national average audience of 1.751 million (Metro: 1.314 million / Regional: 437,000).

LEGO Masters also posted year-on-year metro audience growth with:
• People 25-54: up 1.2%
• GS + Child: up 1.1%
• Total People: up 0.3%

On 9Now, LEGO Masters achieved year on year growth in VPM for live and catch-up viewing:
• Total Live + VOD VPM of 138,000: up 21%
• Live VPM of 18,000: up 101%
• VOD VPM of 120,000: up 15%

LEGO Masters was also a breakout hit on social media with:
• 74,143 likes on Facebook: up 71.4% (year-on-year)
• 36,521 followers on Instagram: up 98.5%
• 4,062 followers on Twitter: up 83.1%

The blockbuster ratings reflect the power of family-friendly viewing for a community in isolation.

Hamish Turner, Nine’s Program Director, said: “The phenomenal success of LEGO Masters is testament to the universal appeal of LEGO and the extraordinary creativity unleashed in the show. LEGO Masters showcases the power of imagination as it tips the traditional reality format on its head. It is also the most co-viewed program of the year as people of all ages flocked to it.”

Nine can also lay claim to the second most-watched entertainment program on Australian television in 2020 with the finale of Married at First Sight achieving a consolidated national average audience of 2.056 million (Metro: 1.562 million / Regional: 494,000).

For further information, please contact:
Nine Publicity
Terry Stuart
03 9420 3458

Wednesday, May 27, 2020