A movement that unites Australia
Through Nine’s comprehensive television, audio, and publishing platforms, Australians will have unparalleled access to watch their most loved athletes compete on the world stage, establish their legacies, and unite the country around truly spectacular sporting moments.
In 2024 and beyond, the Olympics and Paralympics on Nine will be national movement, and an opportunity your brand can't afford to miss.
Paris 2024: A spectacle of human spirit
In 2024, Australia’s eyes and ears were on the French capital as Nine’s Wide World of Sports brought every medal, every moment to all.
Of the 19 million Aussies who tuned in to witness a true celebration of human spirit across the Paris 2024 Olympic and Paralympic Games, we know your hearts have been touched and your perspectives forever changed.
Watching our unstoppable athletes chase their dreams on the world stage has been nothing short of spectacular. Their courage, resilience and passion has redefined what’s possible and we can’t wait to see what’s next.
Source: OzTAM © 2023, VOZ Data 5.0 Total TV, Broadcast TV, BVOD (Live+VOD), Reach & Commercial Share (When Watched), National (incl. Spill), Metro (excl. Spill).
Paris 2024: A spectacle of human spirit
In 2024, Australia’s eyes and ears were on the French capital as Nine’s Wide World of Sports brought every medal, every moment to all.
Of the 19 million Aussies who tuned in to witness a true celebration of human spirit across the Paris 2024 Olympic and Paralympic Games, we know your hearts have been touched and your perspectives forever changed.
Watching our unstoppable athletes chase their dreams on the world stage has been nothing short of spectacular. Their courage, resilience and passion has redefined what’s possible and we can’t wait to see what’s next.
Australia's big event superstars
Over the next decade, Nine’s Wide World of Sports will assemble a world-class team of experts and storytellers to continue Australia's Olympic and Paralympic journey and inspire a new generation of fans. Together, they will deliver thousands of hours of content across Nine’s suite of platforms, connecting with sports fans like never before.
26 July - 11 August
17
DAYS
32
SPORTS
329
EVENTS
The Paris 2024 Olympic Games captivates All Key Demos
Total TV reach to date
Broadcast TV reach
BVOD reach
Viewers watched solely via 9Now
Source: OzTAM VOZ.
The Olympics proves linear TV reigns supreme
Total TV wins gold for reach and scale, at speed
9Now delivers most addressable Olympics ever
Breaking records across all screens
Reaching days in VOZ history for Nine across Total TV
(Days 1-3)
Olympics and Paralympics
Reaching days in VOZ history for Nine across BVOD
(Days 1-3)
More Engagement
Source: OzTAM VOZ.
28 August - 8 September
12
DAYS
22
SPORTS
549
EVENTS
There are moments in sport that transcend the field of play – an unquantifiable spirit derived from sportsmanship, courage and inspiration. Nowhere are these moments more evident than the Paralympic Games, right here on Nine.
A Paralympic story: We can't wait to see what's next
Australia’s greatest Olympic and Paralympic athletes
Hear stories of triumph and tenacity from some of Australia's greatest Olympic and Paralympic athletes, on their journey to the Games.
A golden opportunity
As we embark on our decade-long journey, hear from Olympics and Paralympics experts and discover how the Games present a golden opportunity for crafting a winning strategy for your brand.
Our revolutionised, global first Olympic and Paralympic platform is the ultimate brand booster
Who followed the Paris 2024 Olympic Games engaged with some form of Olympic content. Highlighting strong reach and engagement opportunities for brands, 7 in 10 viewers watched live broadcasts and 6 in 10 watched highlights.
Found humorous or light-hearted ads the most memorable. Additionally, 32% found ads featured during the Olympics more engaging.
Agreed that coverage of the Olympic Games on Channel 9 and 9Now positively influenced their perception of brands associated with the event.
Intend to stay up to date with the Paris 2024 Paralympic Games, particularly through live broadcasts and highlights on Channel 9.
Source: Nine’s Consumer Pulse Survey August 2024
Five powerful storytelling territories
Celebrating the legacy and history of the Games, the sports and the athletes
Inspiring Australians to challenge themselves for a greater purpose
Informing Australia with the most up to date news, innovation and information
Connecting to culture and those around us, now and in the past
Driving the future of humankind forward together
Total Television
Total Audio
Total Publishing
PARTNERSHIPS • CLIENT EXPERIENCE • STUDIOS • STRATEGY • EFFECTIVENESS • IDEATION • CONTENT • TALENT
The 24/7 main stage, live and on demand
Nine’s Olympic coverage will be unmissable, with two 24-hour, fully hosted Free to Air channels. We will bring Australia the most extensive coverage of the Paralympic Games, covering the live action and daily highlight shows. Opening up more opportunities for your brands to get closer to the action.
Australia’s leading BVOD platform, 9Now, will become the destination for all Olympic and Paralympic coverage, giving audiences control of how they experience the Games. Every sport, anytime, anywhere.
Daily Coverage
All day coverage hosted by experts
On-demand Channels
40 on-demand channels, each dedicated to a specific sport
Olympic Themed Programming
Running right through Nine’s slate, with themed episodes of Australia’s favourite news and entertainment formats
Immediate, intimate, wherever and whenever
The Games will be the talk of Australia, and Nine Radio will be leading the conversation, plugged into communities with a loyal fanbase of listeners tuning in for the latest news and updates.
9Podcasts will go beyond the headlines, offering in-depth analysis and rich storytelling on the road to Paris and throughout the Games.
In conversation, live and local
Sydney and Melbourne’s biggest Breakfast shows
2GB’s Ben Fordham and 3AW’s Ross and Russ broadcasting live from Paris
Olympic-specific
DAB+ station
Australians will never miss a moment of the action with 24/7 coverage
Three dedicated
podcasts
Podcasts will deep dive beyond the headlines of the Games, from key athlete interviews to updates on the ground
Insight and expertise, from every angle
For almost two hundred years, Nine’s mastheads have covered sport here in Australia and around the world, telling the stories of every Olympic and Paralympic Games. And in Paris, our content will be greater than ever.
Nine’s digital publishing channels, WWOS and 9News mastheads, are set to be the go-to for audiences, providing real-time updates through daily live blogs. From breaking news in Paris to in-depth sport analysis, our readers will have the latest information at their fingertips across both print and digital platforms throughout the Games.
Creating more ways to celebrate the Games
Lifestyle
Food
Fashion
Travel
The Olympics and Paralympics across every media touchpoint, underpinned by Nine’s leading data infrastucture
Signed In Users
Increase Media Efficiencies
68 Targeting Segments Across 9 Verticals
Audience Enrichment from
A movement your brand can't afford to miss. Contact us for more information on how to leverage the power of the Olympics and Paralympics on Nine, to deliver truly impactful business outcomes.
