Paris is the city of love for Australian viewers, with the first week of Nine’s broadcast of the Olympic Games delivering Total Television reach of 17.5 million, the highest weekly reach in VOZ history.

As Team Australia experiences a gold rush from the pool and the rapids to the BMX track and tennis court, viewers have flocked to round-the-clock coverage on Channel 9, 9Gem and 9Now.

Since the Opening Ceremony on July 27, the Olympics has contributed to a daily average National Total TV Reach of 10.5 million viewers across Channel 9, 9Gem and 9Now.

The Olympics to date (July 24 – August 3) has reached 17.5 million people across Total TV Nationally, with Paris 2024 particularly resonating with Australians aged 16-39. This demo has busted media myths and confirmed that under 40s turn to live broadcast, live streaming and on demand television for unifying cultural moments. Only FTA television does this.

The first week of the Olympics saw 9Now attract the highest daily share in VOZ history in the key demo of People 16-39, and a weekly National Total TV Reach for this demographic of over 4.8 million. In the crucial demographic of People 25-54, more than 7.3 million have tuned into Nine’s coverage this week [Sunday 28 July – Saturday 3 August].

From Sunday 28 July – Saturday, August 3, Broadcast Television has reached a National TV audience of 15 million, the highest ever weekly reach for Nine.

Australians have embraced 9Now like never before. With more than 40 Live streams, on demand and live streaming of Channel 9 and 9Gem, the platform has 17% incremental reach with 2.6 million viewers solely watching the Olympics via 9Now.

Michael Stephenson, Nine’s Chief Sales Officer, said: “Paris 2024 is the streaming Olympics and it is the most addressable media event we have ever seen.”

“More importantly, the Olympic Games have proven what most people already know – the power of Total Television. Marketers that use live broadcast TV in combination with the growth in live streaming and on demand TV are delivering better results. It’s that simple. And the best bit, this isn’t an Olympics thing, you can do this every single day with every single campaign!”

The first week of the Games saw 9Now record the highest weekly reach against all broadcasters in VOZ history, reaching more than 6 million Australians [Sunday 28 July – Saturday 3 August].

The 40 live streams on 9Now have reached over 4.1 million people throughout the Olympic Games, with the most popular sports Basketball, Swimming and Equestrian. Over 1.5 million in the People 16-39 demo have been reached via these live streams, and account for almost one half of viewing for Skateboarding and Gymnastics.

Almost 7.5 million total people were reached nationally in July on 9Now – the highest monthly BVOD reach against commercial broadcasters in VOZ history – with nearly 1 in 3 people aged 16-39 in Australia reached (29.8%).

Overall, the highest rating session of the week was on Day 2, with the Night Session attracting a National Total TV Reach of 5.741m and a National Average Audience of 2.332m. This session featured Mollie O’Callaghan and Ariarne Titmus qualifying for the semi-finals of the Women’s 200m Freestyle.

Nine’s broadcast of Paris 2024 has captivated viewers, as our athletes unite the nation. All up, Australian commercial broadcasters achieved the highest weekly Total TV reach in VOZ history last week, reaching 19.2 million Australians.

Hamish Turner, Director of Programming and 9Now, said: “The Olympics is a cultural phenomenon that transcends sport and brings all Australians together at unprecedented scale. The diverse and sustained consumption across all platforms is truly unique.”

LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW 
EVERY OLYMPIC EVENT STREAMED LIVE AND FREE WITH REPLAYS AND EVERY BIG
AUSTRALIAN MOMENT ON 9NOW  

For further information, please contact:
Adrian Motte
Senior Communications Manager
amotte@nine.com.au 

Monday, August 5, 2024