3AW is once again Melbourne’s undisputed No.1 radio station, with GfK Survey 1 marking the station’s 68th consecutive survey win. The station recorded a share of 16.6 commanding its highest cumulative audience on record for a Survey 1, remaining No.1 across Breakfast, Mornings, Drive, Evening and Weekends.  

The ACRA award-winning Breakfast duo, Ross Stevenson and Russel Howcroft again dominated breakfast posting a share of 23.7, more than double their nearest breakfast rival. The double ACRA award-winning Neil Mitchell continues to command Mornings with a share of 18.2 up 0.7 points, while Tom Elliott in Drive grew 2.5 points to post a share of 14.8 to become Melbourne’s No.1 Drive. 

Stephen Beers, 3AW Station Manager, said: “It’s a great start to 2023 for 3AW. We dominated from breakfast to the evenings and 3AW has once again proved why we are the station Melbournians tune into. It’s an outstanding survey for Ross Stevenson and Russel Howcroft who are a clear number 1 and more than double the nearest competitor. 

“With Neil Mitchell’s incredible run of commanding Mornings and Tom Elliott in Drive both a clear number 1, our line-up is also dominating Nights, Weekends, Overnights while Wide World Of Sports with Sam McClure a narrow second. Thanks to all the teams who worked over summer to keep 3AW the favourite destination for radio in Melbourne.”

Further highlights of Survey 1 in Melbourne are:  

• Dee Dee Dunleavy is Melbourne’s No.1 Afternoon talk program, with a share of 10.8 (Mon-Fri 12.00pm–3.00pm).  
• Denis Walter grew his share by 6.8 points to 22.1 and remains Melbourne’s No.1 Evening program (Mon- Thurs 8.00pm–12.00am; Friday 7.00pm-12.00am).  
• 3AW Weekends is Melbourne’s No.1 with a share of 15.0 (up 2.0).

Source: GfK Radio Ratings, 3AW Melbourne Survey 1 2023, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN Fri 7pm-12MN, Weekends 5.30am-12MN, Market Share %, AP10+  

For further information, please contact:
Caitlin Lynch
Senior Communications Manager
clynch@nine.com.au 

Thursday, March 16, 2023