3AW is Melbourne’s outright No.1 in Survey 1
3AW is Melbourne’s outright No.1 in Survey 1
3AW has launched into the Olympic and Paralympic year as Melbourne’s undisputed market leading radio station.
The release of GfK Survey 1 results today reveal that 3AW has a commanding audience share of 14.5 – up 0.9 on Survey 8 of 2023.
Each week 744,000 Melburnians tune into 3AW’s winning mix of live and local talk radio.
3AW is also clear No.1 in live audio streaming with more than a third of the commercial streaming audience.
Ross and Russ have started 2024 in top form, recording an impressive 20.3 – up 1.3 on the previous survey and 8.8 points ahead of their nearest competition. The duo also attracted a massive 48.6 share of the commercial streaming audience.
In his first survey in the Mornings slot, Tom Elliott was a comprehensive No. 1 with a share of 16.9 (up 0.9 points on Survey 8 2023) and a commercial streaming share of 36.9 (up 7.9).
Tony Moclair is the No.1 Afternoon talk program with a share of 10.9 (up 0.6 points on Survey 8 2023) and a market-leading commercial streaming share of 24.1.
Jacqui Felgate’s new program is Melbourne’s No.1 Drive talk program with a share of 8.6. Each week, 342,000 people are tuning into Jacqui’s fresh perspectives and news-breaking agenda.
Denis Walter maintains his dominance as Melbourne’s No. 1 Evening program with a share of 22.8 – up a massive 9.3 share points on Survey 8 2023.
Stephen Beers, 3AW Station Manager, said: “We’re delighted with the strong start at 3AW for 2024. It’s clear the fresh lineup is resonating with Melburnians and we’re looking forward to another market-leading year ahead.”
“The footy is back, with the best commentary team in the game, and we’re gearing up for all the action from the Olympic and Paralympic Games from July. Every Aussie medal, you’ll hear it live from Paris on 3AW.”
Source: GfK Radio360 Ratings, 3AW Melbourne Survey 1 2024, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN & Fri 7pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Streaming share %, Commercial Share AP10+ , unless otherwise specified.
For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au
Thursday, March 14, 2023