Highest commercial shares in OzTAM history
Highest rating Women’s Final of all time
Highest rating Doubles match of all time
636 million mins streamed on 9Now – up 163% YOY

Nine’s coverage of the Australian Open 2022 has reached a national audience of 12.5 million viewers (Metro: 8.977 million / Regional: 3.523 million) for its linear broadcast on Channel 9 and 9Gem.

The combination of the Women’s Final and the Men’s Doubles Final on Saturday, January 29 gave the 9Network the highest primetime commercial shares in OzTAM history with People 25-54 (81.2%), 16-39 (84.9%) and Total People (78.6%).

 
Across the full day (including all sessions of tennis), metro TV audiences are up by 39.5% on Channel 9 and up by 34.2% on 9Gem, compared to last year’s Australian Open.

Across the full day (including all sessions of tennis), regional TV audiences are up by 47.8% on Channel 9 compared to last year’s Australian Open.

 
The average national audience for the night sessions is (including Men’s and Women’s Finals) is 1.2 million – an increase of 37.9% on 2021.
 
In the BVOD space, various sessions of the Australian Open take out all ten of the Top 10 live streamed programs of the year to date.
 
On 9Now, more than 636 million minutes of Australian Open coverage was streamed, representing a year-on-year increase of 163%.
 
An average of 391,000 people per day tuned into 9Now to stream the Australian Open.

Saturday night’s Women’s Final Match, in which Ash Barty defeated Danielle Collins 6-3, 7-6, soared  to a peak national audience of 4.261 million (Metro: 3.074 million/ Regional: 1.187 million) and a national average audience of 3.577 million (Metro: 2.581 million / Regional: 995,000). It is the highest rating Australian Open Women’s Final of all time and Australia’s highest rating program of the year to date

The Women’s Final recorded the highest live BVOD audience of the Australian Open ever, with 241,000 people tuning in on 9Now. The match is 4.4 times higher than last year’s Women’s Final and 1.7 times higher than last year’s Men’s Final.
 

Nine’s broadcast of last night’s Men’s Final of the Australian Open achieved a national peak audience of 3.136 million (Metro: 2.347 million / Regional: 789,000). The match, in which Rafael Nadal came back from two sets down to defeat Daniil Medvedev 2-6, 6-7, 6-4, 6-4, 7-5, secured a national average audience of 2.095 million (Metro: 1.613 million / Regional: 482,000). It is the highest rating Men’s Final in four years (linear and BVOD viewing combined).

On 9Now, the Men’s Final recorded a Live BVOD Audience of 227,000 – a year-on-year increase of 157% and the highest live BVOD Audience of an Australian Open Men’s Final ever. Day 14 recorded the highest live minutes streamed of the Australian Open ever, with 87 million live minutes streamed (+449% year-on-year). 636,000 people tuned in to the Australian Open yesterday via 9Now – the highest of the tournament.
 
The all-Aussie Men’s Doubles Final on Saturday, which saw Nick Kyrgios and Thanasi Kokkinakis defeat Matt Ebden and Max Purcell 7-5, 6-4, was the highest rating Australian Open Men’s Doubles match of all time. It drew a peak audience of 3.154 million (Metro: 2.303 million / Regional: 851,000) and a national average audience of 2.297 million (Metro: 1.725 million / Regional: 572,000).
 
Michael Healy, Nine’s Director of Television, said: “The Australian Open is the undisputed number one summer sport and we’re thrilled that so many viewers tuned in across the tournament, including record breaking figures for the Women’s Final and Men’s Doubles Final. Last night’s epic Men’s Final was the highest rating in four years. Our BVOD numbers also set a new Australian Open record, with 227,000 viewers live streaming the Men’s Final on 9Now and almost 250,000 viewers live streaming the Women’s Final on 9Now. I’d like to commend Craig Tiley and everyone at Tennis Australia for staging such a magnificent event as well as the entire Wide World of Sports team for their brilliant coverage.”

For further information, please contact:
Terry Stuart
Nine Communications Manager
tstuart@nine.com.au

Monday, January 31, 2022

Source: REACH: OzTAM Metro + Regional TAM data, 17/01/2022 – 21/01/22, Nine Network + Nine Network Content Affiliates, Total People, Reach, contains “Australian Open”, Con 7 as at 01/02/2022. HIGHEST SHARE: OzTAM Metro 5 City, 31/12/2000 – 31/01/2022, 5 City Metro, Network Nine, Network Seven, Network 10, Total People, P 25-54, P16-39, Commercial Share, 18:00 – 23:59, Consolidated 7 as at 01/02/2021. WOMEN’S FINAL: OzTAM Metro + Regional TAM data, 2001 – 2022, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data, please note Women’s finals were not split out for 2001 – 2003. MEN’S DOUBLES FINAL: OzTAM Metro + Regional TAM data, “DOUBLE” Sub Genre: Tennis, Seven Network + Seven Network Content Affiliates and Nine Network + Nine Network Content Affiliates, overnight data. 9NOW: OzTAM Live VPM, Australian Open, 17/1/2022 – 30/1/2022 v 8/2/2021 – 21/2/2021, metric minutes, includes coviewing on connected tv devices. 28/1/22 – 30/1/22 based on pre logs.