WWOS.COM.AU //
Introduction
WWOS.com.au is the digital home of Channel 9’s Wide World of Sports. Since the 1980s, Wide World of Sports has been a household name for sports fanatics around Australia, and we continue to respect our great history with a commitment to sport that's second to none.
WWOS holds exclusive access to broadcast talent, short-form game vision and opinion pieces for all the sporting codes in our ecosystem. We extend our sporting coverage to all other codes that provide newsworthy content our fans know and love.
A NOTE FROM THE EDITOR //
Ben Glover, Editor
As a child of the 90s, I, like many sports-mad kids, was obsessed with Wide World of Sports. I would sit in front of the TV on weekends and let the hours while away, much to the frustration of my mum, learning about all kinds of sports and feeling the colour and excitement of high-level competition.
We’ll give you the video of the moment that everyone is talking about and tell you why it captured the imagination. We’ll give you the back story of the heroes and the villains – and let’s face it, there’s at least one of each in almost every good sports story. And most of all we give a voice to the experts that call Wide World of Sports home. From Andrew Johns, Allana Ferguson, Billy Slater and Johnathan Thurston to Tim Horan and Morgan Tuinui, Matthew Lloyd and Jimmy Bartel, Jelena Dokic and Dylan Alcott. If they’ve got an opinion on a sports story, you can come to us to get it.
WWOS.com.au delivers a whole wide world of sports for every fan, of every game
WWOS.COM.AU AUDIENCE //
The Audience
A highly engaged audience with our daily sport coverage, breaking news, expert analysis and coverage, video highlights and more.
Audience
Page views
Average time
spent on page
WWOS.COM.AU READER PROFILE //
WWOS.COM.AU DEMOGRAPHICS //
14-24
25-39
40-54
55-64
65+
Source: Ipsos iris Online Audience Measurement Service October 2024, Gender, Age - Summary, PC/laptop/smartphone/tablet, Text only, Media Profile Report, Audience Composition (%).
Bring your brand closer to the action on Nine's Wide World of Sports
Wide World of Sports' coverage of premium sports is much bigger than just television. Combined with the power of digital, there is no other place where you can connect your brand with sports fans at such scale.
A 360-degree sport content platform
Secure high-impact touch points with sponsorship of the WWOS premium editorial offering. Align your brand to our high-trafficked, highly engaged editorial content to create contextual alignment and qualified interest and action within Nine’s Sport audience.
Newsletter
Align your brand to a WWOS weekly newsletter and redeem high impact BTYB logo association.
Live Blog & Talent Columns
Secure 100% SOV display of the surrounding live blogs and featured editorial columns written by our rotating cast of talent.
Section Sponsorship
Ability to have logo association across strong performing sport sections. The logo sponsorship integration appears at the top of the page as BTYB association.
Social
Leverage Nine’s exclusive rights to integrate into a social series featuring content captured throughout specific tournaments with BTYB logo insertions, plus sponsored partnership opportunities.
Video Content Series
Reach more fans than ever before
With bespoke partnerships available to extend across Australia's leading metro mastheads, your brand can reach over 4 million avid sporting fans every month across print and digital.
Roy Morgan Research; people 14+ for the 12 months ending March 2023.
Bring your brand to life
with Powered by Nine
Big ideas make brands famous.
As does the power of premium sporting content.
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied digital offerings across WWOS.com.au can include sponsored competitions, branded content, fireplace roadblocks and more.
CONTACT //
Nine Ad Enquiries
