THE SUN HERALD //
Introduction
The Sun-Herald is proudly committed to fearless, independent and accurate journalism whilst generating high-quality and informed opinions to help readers make up their own minds. Our mission is to inform, surprise and entertain our audiences with stories that matter across print and digital platforms. We reward their time and attention with great stories, exclusives to set the agenda and inspire them for the week ahead.
A NOTE FROM THE EDITOR //
Melissa Stevens, The Sun Herald Editor
In our increasingly hectic lives, Sunday is pivotal as a day to relax, connect and catch up. The Sun-Herald understands that and our mission is to deliver a reader experience that cuts through the noise of the week and provides an opportunity to sit back and take some time out. Our unique content mix combines the latest news with entertaining features and analysis and opinion from our marquee columnists including Peter FitzSimons, Jacqueline Maley, Andrew Hornery, Danny Weidler, Lucy Macken and Thomas Mitchell.
Our flagship magazine Sunday Life has a loyal audience who devour our celebrity profiles, fashion, beauty and interiors content, plus Adam Liaw's family-friendly recipes. The S liftout has all the latest arts, film, tv, music, books and restaurant coverage, and our award-winning sports journalists and columnists are across all the action from the weekend. Sun-Herald readers are intelligent, articulate, interested and well-educated. We are the smart Sunday read which captures Sydney, its people and the stories that matter to them with all the credibility and independence that are the hallmarks of our mastheads.
THE SUN HERALD //
The Numbers
The Herald offers a complete cross-platform news experience enjoyed by millions of Australians each month. The newsprint edition is available every Sunday, complemented by 24 hour digital news coverage, optimised to desktop, mobile and tablet. Sun-Herald readers are intelligent, articulate, interested and well-educated.
Monthly Print Readership
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2024.
THE SUN HERALD READER PROFILE //
Average age:
Average HH income:
are A or B social grade
are the main grocery buyer
have a diploma or degree
have a mortgage/ are a home owner
believe quality is more important than price
The Sun Herald has a strong reach to professionals and decision makers.
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2024.
THE SUN-HERALD //
Sections
THE SUN HERALD //
Creative Execution Examples
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
Learn more about how you can connect your brand with Australia's leading publisher.
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CONTACT //
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