FIN //
Introduction
The glossy lifestyle publication, Fin Magazine, launched in May 2022, building on the strong readership growth of The Australian Financial Review.
Inserted quarterly into the Financial Review newspaper, and promoted across afr.com, Fin Magazine is visually sumptuous, discerning and a joy to read.
Fin Magazine is Australia's only glossy newspaper-inserted magazine published on a Satuday that's purely focused on luxury and travel.
Fin Magazine inspires readers with the very best in fashion, design, watches, jewellery, motoring, art and travel.
A NOTE FROM THE EDITOR //
Lauren Sams, Fin Magazine Editor
If it's in, it's in Fin! Covering fashion, wellness, travel, dining, culture and more, Fin Magazine is your guide to the finer things in life. If AFR Magazine is about success, then Fin Magazine is about reaping it.
In 2025, we're introducing new formats and features to our beloved quarterly magazine, including beauty and wellness, and we will continue to lead the way when it comes to fashion, culture, motoring, watches and jewellery.
FIN MAGAZINE AUDIENCE //
The Numbers
The FIN audience are ambitious, they’re entrepreneurs and changemakers.
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2024.
FIN MAGAZINE READER PROFILE //
Average HH Income:
$146k
Average Age:
41
are AB social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
intend to purchase a vehicle within 4 years
Fin! Magazine readers are affluent, stylish and at the forefront of the latest and upcoming trends.
1.15x
more likely to be managers / professionals
2.21x
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2024.
FIN! MAGAZINE //
Issues
FIN! MAGAZINE //
Sections
AFR //
Creative Execution Examples
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