FIN //
Introduction
The glossy lifestyle publication, Fin Magazine, launched in May 2022, building on the strong readership growth of The Australian Financial Review.
Inserted quarterly into the Financial Review newspaper, and promoted across afr.com, Fin Magazine is visually sumptuous, discerning and a joy to read.
Fin Magazine is Australia's only glossy newspaper-inserted magazine published on a Satuday that's purely focused on luxury and travel.
Fin Magazine inspires readers with the very best in fashion, design, watches, jewellery, motoring, art and travel.
A NOTE FROM THE EDITOR //
Matthew Drummond, Fin Magazine Editor
Matthew Drummond is the editor of The Australian Financial Review Magazine, the Financial Review’s monthly magazine that covers business, politics, fashion, design, food and wine, and is home to the Rich List, Young Rich List and the Power lists. He was appointed to the role in 2017.
He has previously been the editor of AFR Weekend and worked as the Financial Review’s European correspondent based in Paris. As a journalist he has covered legal affairs as well as banking and finance. In 2008 he was a joint recipient of the Walkley Award for Business Journalism for his investigative pieces on the collapse of stockbroker Opes Prime.
FIN MAGAZINE AUDIENCE //
The Numbers
The FIN audience are ambitious, they’re entrepreneurs and changemakers.
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2024.
FIN MAGAZINE READER PROFILE //
Average HH Income:
Average Age:
are AB social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
intend to purchase a vehicle within 4 years
Fin! Magazine readers are affluent, stylish and at the forefront of the latest and upcoming trends.
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2024.
FIN! MAGAZINE //
Issues
FIN! MAGAZINE //
Sections
AFR //
Creative Execution Examples
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