Married at First Sight will capture Australia’s heart once again in 2025
Australia eagerly awaits the return of our beloved social experiment as, Married at First Sight, gears up for another season filled with unparalleled drama and romance in 2025.
As anticipation mounts for Season 12, fans can brace themselves for another heart-pounding, highly addictive love quest. The upcoming season is poised to redefine the boundaries of love, drama, and entertainment, as MAFS will continue to capture the nation's attention, making it a cultural phenomenon unlike any other.
To find out what your brand can achieve with a Married at First Sight partnership in 2025, request a tailored response to help realise your marketing objectives.
Married at First Sight is a cross-platform juggernaut
Season 11 dominated with unbeatable scale and reach:
Reaching the demographics you need most
Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, 25-54, 16-39, GS18+, Nine Content, 29/01/2024 - 8/04/2024, Cumulative Reach, Married at First Sight, includes encores, Total TV, When Watched. TVMAP VOZ Ranking Report, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, 25-54, 16-39, GS18+, Nine Content, 29/01/2024 - 8/04/2024 v 30/01/2023 - 3/04/2023, Average Audience, Married at First Sight, excludes encores, Total TV, Consolidated 7 as at 8/04/2024.TVMAP VOZ Ranking Report, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, 25-54, 16-39, GS18+, Nine Content, Seven Content, Ten Content, ABC Content, SBS Content, Foxtel Content, 1/01/2024 - 8/04/2024, Average Audience, Split by Program, Total TV, Consolidated 7 as at 8/04. VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, 25-54, 16-39, GS18+, Nine Content, 29/01/2024 - 8/04/2024,
Cumulative Reach, Married at First Sight, includes encores, Total TV, When Watched
Nine's broad ecosystem brings MAFS to more Aussies than ever before
Nine's broad ecosystem brings MAFS to more Aussies than ever before
Unmissable and unseen action delivered right to fans’ fingertips
MAFS fans turn to nine.com.au for exclusive, behind-the-scenes content, forging deeper connections with their favorite show. Your brand can leverage our mass audience reach to promote your messaging alongside highly sought after content. At nine.com.au, your brand will become part of the Married at First Sight phenomenon.
From bespoke series like Dom and Ella’s Dinner Party to fan favourites like Exclusive and Unseen or Daily Recaps, viewers engage with our content across all platforms to get their MAFS fix via 9Now and the Married at First Sight hub on nine.com.au.
In our ears and in our hearts, MAFS is there for audiences no matter where they choose to engage
Hosted by Married at First Sight experts, certified sexologist Alessandra Rampolla and relationship expert John Aiken, the Official MAFS Podcast will be released every Sunday night following the Commitment Ceremony, discussing the week's biggest themes.
Fuelled by MAFS’ unmissable moments and culture-shifting conversations, each podcast episode will dive deeper into the week’s burning relationship issues, recognising that everyday Australian couples experience the same challenges and tension as the contestants.
Each week our experts will share relationship insights, tips and lessons to form another strong connection between MAFS and its fans.
Source: Triton Digital, Spotify Audience Demographics, Apple Podcasts, 30 Jan - 8 April 2023. 9Now data 30 Jan – 12 April 2024
In our ears and in our hearts, MAFS is there for audiences no matter where they choose to engage
Hosted by Married at First Sight experts, certified sexologist Alessandra Rampolla and relationship expert John Aiken, the Official MAFS Podcast will be released every Sunday night following the Commitment Ceremony, discussing the week's biggest themes.
Fuelled by MAFS’ unmissable moments and culture-shifting conversations, each podcast episode will dive deeper into the week’s burning relationship issues, recognising that everyday Australian couples experience the same challenges and tension as the contestants.
Each week our experts will share relationship insights, tips and lessons to form another strong connection between MAFS and its fans.
Source: Triton Digital, Spotify Audience Demographics, Apple Podcasts, 30 Jan - 8 April 2023. 9Now data 30 Jan – 12 April 2024
"Married at First Sight has once again proven it is the most powerful program on Australian television. With epic storytelling and some of the most riveting characters seen on screen, MAFS sets the blueprint for how a multi-platform program shows the true strength of Free-to-Air."
