Australia's Biggest Marketing Platform Returns in 2021
If we told you there was a show that reaches two times more men aged 18-54 than the NRL, but also reaches 1.2 million women every night, is the number one water cooler topic of conversation as well as the number one trending show on broadcast video on demand, and it’s been doing this for seven years you’d buy it at first sight, wouldn’t you?
You only have to say the word Married and people automatically know what you’re talking about. That’s the power of Married At First Sight (MAFS). And that’s the influence that Married holds within Australian popular culture.
Why is the MAFS brand so
Let’s hear from Adrian Swift, Nine’s Head of Content Production and Development.
A brand so influential, it’s considered to be a
The fan can be the ultimate goal for marketers – having customers who are deeply committed to your brand and proactively go out into the world to share it. Fans don’t just consume, they contribute and take pleasure from the shared enthusiasm for the product. Fans embrace more than the source material of their fandom with time and money, devoting themselves through thick and thin.
MAFS super-fans are dedicated to the cause, and actively engage with the brand ecosystem.
"With my husband and my kids... We've got groundhog day going everyday. MAFS is my thing, for me, because you devote your whole life to your children, the house, and all the boring stuff. This is my one thing that takes me out of that world, let's my mind go into this world."
- MAFS Fan
Let’s hear from the MAFS
MAFS is a
MAFS consistently delivers incredible cross-platform results, making it the perfect vehicle to drive consumer outcomes.
With over per episode in 2020
MAFS delivers results that But don’t just take our word for it.
Long term partners KFC and MAFS truly are a match made in heaven.
KFC is the perfect treat when audiences want to have a night in, be entertained and enjoy a bit of indulgence. For KFC, the power of talkable formats coupled with the incredible reach of a brand such as MAFS is not just about being part of culture, but adding to the narrative.
Let’s hear from KFC’s Marketing Manager, Julia White.
To find out how your brand can to drive genuine business outcomes, request more information
Source: Fandom: fiftyfive5 'Married At First Sight deep dive', 2020. Cross-Platform Reach: OzTAM Metro Total TV + Regional TAM Regional FTA+WA. Overnight/Time shift to 7/Consolidated 7 (encores only). 03/02/2020-06/04/2020 "MARRIED AT FIRST SIGHT". Total Individuals, Nine/Nine Content Affiliates. 5 City Metro & Combined Agg Markets. AUD & Total AUD (encores), OzTAM Live VPM, Married at First Sight Season 7, 3/02/2020- 05/04/2020, OzTAM VOD VPM, Married at First Sight Season 7, 3/02/2020- 12/04/2020, Rolling 7 Cume.
