Put the power of love to the test with Australia’s hottest reality TV show
Relationships were tested to boiling point as the hottest new singles rode the wave of lust, love and heartache in season six of Love Island Australia.
Host Sophie Monk returned to welcome the Islanders to the Villa in stunning Mallorca in Spain.
To find out what your brand can achieve with a Love Island Australia partnership, request a tailored response to help realise your marketing objectives.
Love Island Australia is unique in its proposition and that’s why audiences can’t get enough of it – its unapologetically itself
Love Island Australia is fun, sexy, confident, self-obsessed yet self-aware and most of all it provides a sense of escapism for Australian audiences.
Time and time again, Love Islanders share with audiences the relatable, raw and honest moments that we experience in our own lives. They cry through the heartbreak, laugh through the fails, bond through the friendships and fall head over heals into relationships.
Driving mass reach
M
Australians reached
%
BVOD incremental reach to broadcast TV for people 18-39
K
Viewers every episode
Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, Total People, People 18-39, 30/10/2023 - 19/12/2023, Total TV, Includes: Love Island Australia –Launch, Love Island Australia –Mon, Love Island Australia -Tues, Love Island Australia –Wed, Love Island Australia -Thu, Love Island Australia Season 5, Love Island Australia: Season 5, Love Island Australia, Cumulative Reach, Multiple Demos, When Watched; OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 30/10/2023 – 19/12/2023, Channel 9, 9GO!, Total People, Average Audience, Consolidated 7 as at 19/12; OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia Season 5, 30/10/2023 - 19/12/2023, includes coviewing on connected tv devices
Driving mass reach
M
Australians reached
%
BVOD incremental reach to broadcast TV for people 18-39
K
Viewers every episode
Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, Total People, People 18-39, 30/10/2023 - 19/12/2023, Total TV, Includes: Love Island Australia –Launch, Love Island Australia –Mon, Love Island Australia -Tues, Love Island Australia –Wed, Love Island Australia -Thu, Love Island Australia Season 5, Love Island Australia: Season 5, Love Island Australia, Cumulative Reach, Multiple Demos, When Watched; OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 30/10/2023 – 19/12/2023, Channel 9, 9GO!, Total People, Average Audience, Consolidated 7 as at 19/12; OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia Season 5, 30/10/2023 - 19/12/2023, includes coviewing on connected tv devices
Love Island Australia has big digital energy
Average Live + VOD BVOD audience throughout the season on 9Now.
Live + VOD minutes viewed throughout the season
People per episode on broadcast TV 2023 (aired on both Ch9 and GO!)
Source: TVMAP VOZ Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023], NATIONAL, Commercial Networks + Affiliates + BVOD, Cume Reach, Total BVOD, Total People, 6/11/23 – 23/12/23, Total TV (Linear + BVOD), Consolidated 7 (TV), contains “Love Island Australia”. Source: OzTAM Live + VOD VPM, Rolling 7 Days Cume, Love Island Australia Season 5, 30/10/2023 – 25/12/2023 V Eps 1-27 (31/10/2022 – 27/12/2022), Ep 28 (19/12/2022 – 30/12/2022), Ep 29 (20/12/2022 – 27/12/2022), includes coviewing on connected tv devices.
Turning the heads of bombshell demos driving key demographic uplift
Of minutes viewed by females
Of minutes viewed by people 18-39
Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, Total People, People 18-39, 30/10/2023 - 19/12/2023, Total TV, Includes: Love Island Australia –Launch, Love Island Australia –Mon, Love Island Australia -Tues, Love Island Australia –Wed, Love Island Australia -Thu, Love Island Australia Season 5, Love Island Australia: Season 5, Love Island Australia, Cumulative Reach, Multiple Demos, When Watched; OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, ‘Love Island Australia,’ 30/10/2023 – 19/12/2023, Channel 9, 9GO!, Total People, Average Audience, Consolidated 7 as at 19/12; OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia Season 5, 30/10/2023 - 19/12/2023, includes coviewing on connected tv devices
Love Island is a social media sensation
Reach Gen Z audiences and get your brand into the cultural conversation
Followers +77% YOY
Impressions +35% YOY
Page likes +22% YOY
Followers +12.7% YOY
Impressions +53% YOY
Engagements +11.6% YOY
Followers
Video views
Engagements
Source: Facebook, Instagram and TikTok account statistics.
Grow your brands connection by recoupling with Love Island Australia
No matter the category, Love Island Australia can help your brand realise its marketing dreams through creative and unexpected ways, to deliver real, meaningful business outcomes
For the love of BIG IDEAS Driving real results for brands
Love Island Australia took bubly’s brand messaging to the next level with deep integration, including a brand-themed party, games and a hideaway for two lucky Islanders. bubly harnessed the power of the Love Island Australia brand by leveraging IP. ITV Studios captured additional content in the Villa for bubly to utilise across their owned and operated social channels.
202% awareness for sponsored brands
139% interacting with sponsored brands
55% increase in consideration
Love island viewers are 202% more likely to be aware of Love Island sponsored brands when compared to the industry benchmark.
Love Island viewers are more likely to be interacting with sponsored brands, outperforming the past 4 week usage benchmark by 139%.
Sponsored brands beat the industry uplift benchmark for Top-2-box consideration by 55%.
Source: Gemba Effectiveness Database
4th year sponsorship awareness
In its first year of sponsorship of Love Island, bubly cut through very strongly, with sponsorship awareness in line with a 4th-year sponsor.
+21% increase
in brand awareness
Love Island Australia viewers saw increases in overall brand awareness and purchase of bubly.
+14% Increase in consideration
There was a significant increase in top-two-box consideration by for bubbly among Love Island Australia Viewers, closing the gap to key competitors.
Source: Gemba - Love Island Australia 2023
