ALL CODES COVERED ON NINE AUDIO
Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down.
In 2024, Nine Audio is your one-stop shop for official NRL and AFL coverage, with access to the best live games as well as pre and post-game commentary from some of the country’s leading broadcasters.
To find out what your brand can achieve with a premium footy on Nine Audio partnership, request a tailored response to help realise your marketing objectives today.
NRL ON NINE AUDIO
JOIN THE CONVERSATION
For decades, Nine Audio has brought the sport that we can't get enough of, rugby league, to the homes and hearts of listeners all around the country.
NRL offers 32 weeks of continuous conversation, spread across multiple competitions, providing opportunities to tell your brand story in and around key calendar moments – this year like never before.
LET’S TALK NINE AUDIO’S NRL SUPER HOSTS
THE CONTINUOUS CALL TEAM
PREMIUM GAMES AND MORE PASSIONATE FANS
Only Nine Radio has exclusive radio rights to the best premium games each weekend on 2GB and 4BC: Friday 8.00pm, Saturday 5.30pm and 7.30pm, and Sunday afternoons at 4.00pm. Giving brands the ability to integrate into live sport across multiple weekly touch points.
BETTER CONTENT AND A BRAND SAFE ENVIRONMENT
In 2024, the Continuous Call Team will celebrate its 38th consecutive year broadcasting the National Rugby League. It is the longest continuously-running sports program in the history of Australian commercial radio. With that comes experience like no other attracting the best guests from across the NRL to join in the conversation, week in, week out.
UNRIVALLED BETTER ENGAGEMENT
Nine Radio’s NRL programming has the highest level of engagement with over 2 hours each week when compared to other radio stations. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.
Source: GfK Radio360 Ratings, Sydney + Brisbane Survey 5 2023, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, TSL (HH:MM), 2GB or 4BC, AP10+.
NINE'S NRL FANS CAN'T GET ENOUGH OF THE CONTINUOUS CALL TEAM
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OF NRL AUDIO CONTENT
We are a direct line to the nation’s footy fans, serving up the biggest and best rugby league Australia has to offer, with world-class analysis of all the action on and off the field.
Source: approx. 25 hours of live NRL radio content each week on 2GB
TALKING FOOTY AT SCALE
WHEREVER AND HOWEVER PEOPLE ARE LISTENING
Continuous Call Team in Sydney and Brisbane
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Footy listeners each week
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NRL Podcast Downloads^
Source: Radio360 Ratings Sydney Survey 5 2023, Fri 7pm-11pm, Sat 1-11pm, Sun 1-7pm, Market Share (NRL Broadcasters Only), 2GB AP10+. ^Triton Australian Podcast Ranker August 2023, CCT, Six Tackles with Gus, 2GB Wide World of Sport, 100% Footy, Top Blokes, Stories of Origin.
THE NRLW IS SET FOR AN EVEN
BIGGER AND BETTER YEAR IN 2024
The women of the NRLW are rewriting the history books, shattering barriers, and redefining what it means to be an athlete.
In 2023, Nine’s Wide World of Sports made a landmark investment in the growth of women’s league. With increased coverage across the season with full calls of State of Origin Games 1 and 2, and the NRLW Grand Final by our No.1 NRL call team. Plus, a dedicated weekly women in league segment on the Continuous Call Team and Wide World of Sports, and a weekly podcast dedicated to NRLW.
A season sponsorship of the NRLW helps position a brand as a leader and supporter of the sport, enhancing the brand’s reputation and credibility, especially among fans.
AFL ON NINE AUDIO
JOIN THE CONVERSATION
When it comes to the AFL, Nine’s two football stations, 3AW and 6PR, are second to none. With longer pre-game and post-game analysis than anyone else, our coverage is unmatched.
In 2023, we extended our decades-long partnership with the AFL. Not only did our listeners have access to 3AW and 6PR's unrivalled commentary and coverage through their local station, the new agreement incorporated full streaming rights across Australia, giving fans the ability to listen anywhere, anytime, on any device.
LET’S TALK NINE AUDIO’S AFL SUPER HOSTS
THE 3AW AND 6PR FOOTBALL CALL TEAMS
PREMIUM GAMES AND MORE PASSIONATE FANS
3AW and 6PR will call premium games across Fridays, Saturdays and Sundays, bringing fans over 100 AFL games across the season. Giving brands the ability to integrate into live sport across multiple weekly touch points.
BETTER CONTENT AND A BRAND SAFE ENVIRONMENT
3AW will continue the tradition of over 80 years of broadcasting Aussie Rules, the longest continuously-running sports coverage in Australian commercial radio. Our super hosts create a brand safe AFL environment you can’t find anywhere else.
UNRIVALLED BETTER ENGAGEMENT
Nine Radio’s AFL programming has the highest level of streaming engagement. Deeper engagement means we can deliver cut through for brands, driving awareness and sales.
TALKING FOOTY AT SCALE
WHEREVER AND HOWEVER PEOPLE ARE LISTENING
3AW Melbourne
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Footy listeners each week - 3AW and 6PR
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AFL Podcast Downloads in August^
Source: GfK Radio360 Ratings, Melbourne Survey 5 2023, Market Share %, AFL Broadcasters Only, Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, Cume (000s) Incl 6PR Sat 11.30am-8pm, Sun 12-6pm, AP10+, unless otherwise specified. ^ Triton Australian Podcast Ranker August 2023, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW & 6PR Wide World of Sport, Eddie & Jimmy
AFLW ON NINE AUDIO
A SPORTING REVOLUTION YOU'LL WANT TO HEAR
Brace yourself for fierce athleticism, unmatched skill and a level of passion that will leave you breathless. The women of AFLW are rewriting the history books, from bone-crunching tackles to spectacular goals, every match is a testament to their dedication and resilience.
Don't miss a moment of this electrifying competition on Nine Audio, as heroes rise, rivalries ignite and legends are born. AFLW is where the spirit of the game meets the power of women, and it's a sporting revolution you won't want to miss!
DIGITAL STREAMING OF PREMIUM SPORTING CONTENT IS ON THE RISE
CONTEXTUAL RELEVANCE MAKES YOUR MESSAGE WORK HARDER
With contextual streaming opportunities available through our Sports Fans Package, your brand can reach footy fans nationally across the NRL on 2GB and 4BC plus AFL on 3AW and 6PR. In fact, studies have also shown how ad-context alignment drives business outcomes:
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Enhanced engagement with contextual advertising
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Average increase in purchase intent due to contextual alignment
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Increase in unaided awareness
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Lift in sales
Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020.
THE HOME OF SPORTS PODCASTING
Nine's top sports journalists, experts and commentators keep sports fanatics informed and engaged across Australia all year round. On average, attracting 730,000 podcast downloads each month during football across sport categories.
Extend your brand conversation across the week with catch up and original podcasts. Giving fans the chance to tap into their passion and interest on demand and on-the-go, with trusted opinion and engaging stories reaching a new generation of listeners.
Source: Triton Podcast Metrics, April-August 2023 Average, Total Nine, Downloads, Category = Sport.
ORIGINAL NINE FOOTY PODCASTS
IF IT MATTERS TO FANS, FOOTY ON NINE AUDIO WILL DELIVER
Sports marketing is a powerful tool that numerous brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the winning ability to connect brands with fans.
Nine’s leading audio platforms offer just that. Connecting with footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across all codes.
The reigning premiers
of creativity and results
Big ideas make brands famous.
As does the power of premium sporting content.
And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best footy content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.
Macca's season-long strategic campaign brought to life across Nine Radio
Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.
Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.
A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.
A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.
Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.
Honda MPE's spring campaign brought to life through a finals partnership with 3AW footy
Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.
Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.
Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.
To find out more about what your brand can achieve through a premium footy partnership with Nine Audio, request a tailored response to help realise your marketing objectives today.
