Footy on Nine Audio
The Power of Football
Footy cuts deep into our culture and community. It’s powerful because it’s real, unscripted, and the stories live on long after the stadium lights go down. In 2025, Nine Audio is your one-stop shop for NRL and AFL coverage, with access to the best live games as well as pre and post game commentary from some of the country’s leading broadcasters.
NRL on Nine Audio
Join the conversation
NRL Conversation at Scale
Wherever and However People Are Listening
59%
Commercial share across all NRL broadcasters
283K
Footy listeners each week
50%
Of NRL conversations are happening exclusively on Nine Audio
Source: GfK Radio360 Ratings, Sydney + Brisbane Survey 3-6 2024, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, Cume Aud (000s), TSL (HH:MM), Market Share %, 2GB or 4BC, AP10+. Based on number of NRL games exclusive to Nine Radio 2025 VS FM Radio
Trusted Talent
With 39 years under our belts and a combination of legends of the game, call teams and journalists, Nine Audio’s NRL Talent is unparalleled.
Trusted Talent
With 39 years under our belts and a combination of legends of the game, call teams and journalists, Nine Audio’s NRL Talent is unparalleled.
AFL on Nine Audio
Join the Conversation
AFL Delivered at Scale, Across Devices
Wherever and However People are Listening
346K
Passionate AFL listeners
17%
Listeners consuming AFL via a connected device
151K
AFL podcast listeners
Source: GfK Radio360 Ratings, Survey 3-6 2024, 3AW Melbourne Cume (000s), Fri 6pm-12MN, Sat 12-12MN, Sun 12-7pm, 6PR Sat 11.30am-8pm, Sun 12-6pm, Streaming/Total Radio. Triton Australian Podcast Ranker August 2024, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW & 6PR Wide World of Sport, Eddie & Jimmy
Trusted Talent
In 2025, 3AW Football will continue the tradition of over 80 years of broadcasting AFL/VFL.
6PR’s Football commentary team will be back for 2025, leading WA talent who talk to the Perth audience exclusively giving locals the experience they crave with premium commentary and analysis.
Trusted Talent
In 2025, 3AW Football will continue the tradition of over 80 years of broadcasting AFL/VFL.
6PR’s Football commentary team will be back for 2025, leading WA talent who talk to the Perth audience exclusively giving locals the experience they crave with premium commentary and analysis.
The Home of Sports Podcasting
Podcasts Offer Incremental Conversations Across the Week
Reach a new generation of listeners with less than 4% audience overlap with Nine Radio.
1.55M
NRL season downloads and 118K average monthly listeners
2.2M
AFL season downloads and 143K average monthly listeners
Source: Triton Australian Podcast Ranker 1 March – 30 September 2024, 3AW is Footy, Real Footy, Footy Classified, Footy Nightline, 3AW & 6PR Wide World of Sport, Eddie & Jimmy. Triton Podcast Metrics, 1 March – 8 October 20242024, Downloads, Listeners, NRL Podcast Programs combined – CCT, Six Tackles with Gus, Billy Slater Podcast, 100% Footy, Freddy and the Eighth, Stories of Origin, NRLW Weekly, WWOS 2GB and 4BC
Big ideas, for even bigger results
Check out how our partners have leveraged Nine Audio to grow their business
Macca's Season-Long Strategic Campaign Brought to Life Across Nine Radio
Challenge: To entrench Macca’s into the NRL audiences’ game-day ritual and become the favourite and most trusted QSR brand.
Solution: Macca’s combined a season-long naming rights partnership with clever creative executions and messaging across the Continuous Call Team’s weekend coverage, plus extensions into the Wide World of Sports program.
CCT Pre-Game
A 'Who will deliver' segment analysing the player who the talent think will "deliver" for their team in the game.
McDelivery
A clever use of creative, leading listeners to believe they were hearing show talent enjoying their Macca’s delivery behind the scenes, with the mic accidentally left on.
Studio Ownership
Visual branding on studio TVs combined with on-air messaging gave Macca’s interactive ownership.
Honda MPE's Spring Campaign Brought to Life Through a Finals Partnership With 3AW Footy
Challenge: Increase consideration and position the Honda MPE top of mind by re-establishing Honda Power Equipment as a premium brand.
Solution: By leveraging a 3AW footy finals partnership, Honda MPE unlocked the premium nature of Nine’s audio broadcasting. The conversation was extended with a focus on durability and reliability of their premium products through creative segments placing Honda MPE at the forefront in this space.
Player of the day
Each week the commentary team in partnership with Honda nominated the most durable and reliable player of the day. Reflecting on the player who was a mainstay for the team and tapping into Honda’s brand traits of durability and reliability, it drove the brand story home with listeners.
Why Audio Still Counts
Capturing Footy Fans Beyond the Screen
Not all weekend Nine Radio listeners are watching their favourite football code on FTA.
72%
of 2GB or 4BC weekend listeners do not consume NRL on Nine
65%
of 3AW or 6PR weekend listeners do not consume AFL on Seven
Source: GfK Radio360 Ratings, Sydney + Brisbane Survey 3-6 2024, Cume (000s), Fri 1900-2300, Sat 1300-2200, Sun 1300-1900, Cume Aud (000s), TSL (HH:MM), Market Share %, 2GB or 4BC, AP10+. Based on number of NRL games exclusive to Nine Radio 2025 VS FM Radio
Let's connect
Ready to find out more? Request a bespoke presentation today.
