A show all about real businesses & real opportunities
Australia's newest entrepreneur hopefuls, who looked to turn their dreams into reality, put everything on the line in Gordon Ramsay’s Food Stars, a brand-new series for the 9Network, which aired on Channel 9 and 9Now.
Breaking into the multi-billion-dollar food and beverage industry could be an impossible feat unless you were lucky enough to have some big investors behind you.
Global culinary superstar and CEO Gordon Ramsay was pitted against Australian business mogul Janine Allis. With an investment of $250,000 each, they were on the hunt for Australia’s most exciting and innovative new food and drink ideas to mentor and invest in.
Australia is the small business nation
98% of all Australian businesses are small and medium enterprises
SMEs employ over 40% of the domestic workforce and contribute the equivalent of one-third of our GDP
Yet in Australia 60% of businesses fail in the first three years
Australians want to see small business supported and succeeding in 2023
Source: CPA Australia, Asia Pacific Small Business Survey 2021-22
Food Stars is bringing small businesses to a national stage
in prime time viewing
9 Episodes
2 Teams
2 Mentors
2 Winners
Contestants are embarking on new challenges that develop real-world skills
Contestants are pitching their concepts to win a spot in the competition, before surviving high-pressure challenges and intense grilling from two reigning food stars, determined to see if they have the raw ingredients to become Food Stars. They need to prove they have what it takes when it comes to service, marketing, branding, and event management.
Food Stars joins a line up of Australia’s most loved content
Your brand can leverage Nine’s ecosystem to meet audiences where they engage most
Nine can deliver a compelling solution for your brand through the powerhouse of our cross media ecosystem. No matter the category, no matter the business goal, Food Stars has a big idea to help deliver your brand real, measurable results.
Plus highly impactful digital extensions
Daily Editorial – Opportunity: This series will feature key highlights from the show and exclusive content that is often not covered in the recaps across 20 bespoke articles.
Back Stories – Opportunity: Back stories of all competitors, likely to be pulled from the show but could be bespoke.
Editorial Galleries – Opportunity: Based on images captured via production.
To find out what your brand can achieve with a Food Stars partnership, request a tailored response to help realise your marketing objectives today.
