Data

We put the power of more than 20 million verified users across our digital ecosystem to work to deliver Australia’s most advanced data driven advertising solutions.

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Audience Match

Audience Match enables brands to access greater customer insights, targeting and effectiveness, with features to support privacy-conscious experiences. Since 2020, Audience Match has enabled Nine to assist brands in activating people-based audiences across Nine’s properties.  


Advertisers can leverage CDP Connectors with Adobe, Salesforce & Tealium or Data Clean Rooms with LiveRamp or Karlsgate for media activation  

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9Tribes is Nine’s audience segmentation comprising 75 audience segments across ten verticals. 9Tribes accumulates data from across Australia's media company to create a unique view of consumers.

Our tribes are based on incredibly rich and credible data from our authenticated users enabling partners with the  best targeting capability of any local Australian media organisation.

They have been built using Nine’s addressable data set and the billions of first party data signals captured from Australians interacting with our content universe, through every touch point, every month.

They Belong. We Connect. 

Explore 9Tribes

Data Partners

Nine has assembled a vast portfolio of media brands, creating the largest data footprint of any Australian media business. The power of Nine is in its scale and diversity – the ability to serve multiple audiences and connect with Australians through their passions, interests and motivations.

We enrich what we know about our audience with offline and transactional data from Australia's leading transactional data providers: Azira, Coles 360, Equifax and Mastercard.