TODAY, your way
TODAY is more than just a breakfast show. We are a family to our viewers, bringing Australians all the latest in sport, entertainment, weather, finance, breaking news and more, seven days a week. We are a trusted voice, a place to laugh, and a safe space to guide our viewers through challenging times.
The TODAY EXTRA team covers everything from entertainment, celebrity interviews and news to practical lifestyle content such as fashion, beauty, parenting and relationships, health and nutrition. Hosted by David Campbell and Sylvia Jeffreys, airing nationally Monday to Friday 9.00am-11.30am and Saturday 10.00am-12.00pm.
The TODAY Weekend team bring you the latest in news, weather, current affairs, sports, politics, entertainment, fashion, health and lifestyle. It goes to air nationally on Saturday and Sunday from 7.00am to 10.00am, hosted by two of Australia’s most respected journalists, Clint Stanaway and Sophie Walsh.
The TODAY Weekend team bring you the latest in news, weather, current affairs, sports, politics, entertainment, fashion, health and lifestyle. It goes to air nationally on Saturday and Sunday from 7.00am to 10.00am, hosted by two of Australia’s most respected journalists, Clint Stanaway and Jayne Azzopardi.
Check out how we've helped brands realised their big ideas by connecting with Australian communities far and wide
57% Female
43% Male
61% are main Grocery Buyers
40% of TODAY viewers are working professionals
People 18-59 make up 50% of the TODAY Show audience
Source: OzTam ( 5 City Metro) Nine Primary, 12/02/2023 - 16/04/2023, 01/04/2023 - 02/12/2023, Today, Profile, Reach, Total People, Consolidated 7.
Our morning TV audience is growing across all screens
2.2M
Weekly Total TV reach
+25%
Year-on-year
BVOD average audience growth
+90%
Of viewers are in the Eastern Seaboard
+308K
Total TV average audience per episode
+87%
Of minutes viewed was via a Connected TV in 2023
Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Metro 5 Cities, Regional (Incl WA + RoA), Sydney, Melbourne, Brisbane, Adelaide, Perth, Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, Regional WA, Nine Content, 12/02/2023 - 01/04/2023, 16/04/2023 - 02/12/2023, Cumulative Reach, Today, Today Season 2023, Total People, P 18-39, P 25-54, P 55+, GS 18+, Total TV, Consolidated 7. OzTam (5 City Metro + Regional Combined Panel) Nine Primary, 12/02/2023 - 16/04/2023, 01/04/2023 - 02/12/2023, Today, Total People, P 18-39, P 25-54, P 55+, GS 18+ w CH, Average Audience, Consolidated 7. OzTAM LIVE VPM, Today, 12/02/2023 - 16/04/2023, 01/04/2023 - 02/12/2023, includes co-viewing on connected TV devices.
Today delivers information
your way
"As Australians morning routines evolve...TODAY welcomes people into their living rooms, joins them on their commute and entertains them on their phones long after the program is over."
Alexander Needs
Director - Partnerships & Strategy
News & Current Affairs
A powerful ecosystem
Reaching Aussies no matter
where they choose to engage
TODAY is building a community on social media
Followers
2.5M followers
61% female vs 39% male
Majority of audience 25-44
Avg. 18.7M
video views per month
Avg. 870K
engagements per month
Followers
74% female vs 26% male
Majority of followers 35-54
13% audience from Sydney and 11% Melbourne
Avg. 3.2M
video views per month
Avg. 233K
engagements per month
Followers
our fastest growing online community
53% female and 47% male
Largest demographic is 18-24 (33%) followed closely by 25-34 y.os (26%)
Avg. 3.9M
video views per month
Source: Meta Business Suite and TikTok Business Suite (Feb 2024)
Today x Shell’s Way
Teaming up with Australia’s top Breakfast show was the ultimate way for Shell to connect with their target audience of everyday Australians always on the move.
This partnership with TODAY ensured year-round brand visibility with the consumers they wanted to reach.
Today x Chery Motor's Way
Chery Motors strategically leveraged Australia's TODAY show for the OMODA 5 launch, featuring a high-stakes stunt where six contestants fought to keep their hand on the car, with the winner securing a brand-new OMODA 5.
Our market leading experts lead the way, across all categories
Amplify your brand story by aligning with TODAY
The TODAY Show loves to engage directly with viewers through fun and exciting consumer promotions. With the cost of living placing pressure on households all over Australia, put your brand front and centre by giving back to Aussies through a TODAY Consumer Promotion.
The TODAY weather host broadcasts live from different events and locations around Australia and abroad, and across the morning showcases these for our viewers. This is the perfect opportunity for brands with an event, activation or special location to showcase.
Align your brand to TODAY’S most popular regular segments: Weather, Sport, Entertainment, Your Money, Tech, Property and more.
Integrate your brand within a Sponsored Editorial Segment. TODAY creates tailored integration opportunities to meet brand objectives and align with campaign goals. The best opportunities exist when aligning to contextual news or calendar events.
To find out what your brand can achieve with morning TV, request a tailored response to help realise your marketing objectives.
