Love redefined
Married at First Sight returns in 2025
Australia's hearts are pounding, awaiting the return of our beloved social experiment, Married at First Sight. With a promise to deliver a season of unparalleled drama and romance, our next season will be a cultural sensation - sparking conversation that resonates deeply across Australia.
Unlock the potential of prime-time television today.
A sneak peek
Fall in love again
Our audience
Head over heels
Season 11 was a blockbuster success across all screens with over 2 million viewers every episode. Each season captivates with its mix of emotional rollercoasters, unexpected twists and heartwarming romances. Its unique blend of reality TV and genuine human connection resonates deeply with viewers, putting it at the heart of Australian culture.
Source: OzTam (5 City Metro + Regional Combined Panel) Nine Network, 29/01/2024-8/04/2024, Married at First Sight, Average Audience, Total People, Overnight, Timeshift to 7. OzTAM VOD VPM, Rolling 7 Days Cume, Married at First Sight, 30/01/2024 -14/04/2024 v 30/01/2023 -10/04/2023 , includes coviewing on connected tv devices.
Source: OzTAM Metro TV, 5 City Metro, Consolidated 28 (as at 18/05/2024) CYTD up to 18/05/2024, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network, 18:00-23:59:59, Commercial Share. Source: TV MAP OZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL,01/01/24 - 30/04/24, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach by month, When Watched Basis. Roy Morgan Research; people 18+ for the 12 months ending March 2024. OzTAM Live + VOD VPM, CFTA Only & CFTA+SBS+FOXTEL, Weeks 1-20 2024, metric; minutes, includes covieiwng on connected tv devices. Total Nine Publishing = nine.com.au, AFR, SMH and The Age (Print & Digital), Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, AFR Magazine, Fin! Horse Racing Fans = Watched any Horse Racing (Reg or Occasionally)
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Big ideas, for even bigger results
Check out how our partners have leveraged Married at First Sight to grow their business
More than
entertainment
Married at First Sight continues to be a ratings powerhouse and is making waves throughout Australia
Cultural relevance
Highly engaged fanbase
Content integration opportunities
Hear from
our experts
Married at First Sight has once again proven it is the most powerful program on Australian television. With epic storytelling and some of the most riveting characters seen on screen, MAFS sets the blueprint for how a multi-platform program shows the true strength of Free-to-Air.
Hamish Turner
Director of 9Now and Programming
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