Consumer Pulse
Unpack what’s trending each month
Consumer Pulse surveys around 2,000 national respondents spanning Nine’s TV, digital, print and talk radio audiences. The monthly survey canvasses the thoughts, purchasing intentions and mood of the nation, to better inform and educate marketers on how they can reach and engage Australian audiences.
March, 2025
Hot topics: impacts of the Federal Election
The national mood has weakened as feelings of being unsure rise; cost of living has impacted expenditure on food-related expenses, while cost of living tops the list of issues facing Australians coming in to the Federal Election are all fuelling opinions and conversations this month.
Feelings of being anxious, stressed and frustrated hold the 1st, 4th and 5th positions of dominant moods for the month.
February, 2025
Hot topics: purchases, representation & independence
The national mood is on the decline; travel and clothing top purchase considerations; Australians recognise the importance of female representation; Recognising the importance of financial independence for women are all fuelling opinions and conversations this month.
The top 10 dominant moods are a mix of positive and negative emotions. The top 2 feelings are negative, with feelings of being anxious and frustrated topping the list this month. Despite this the 3rd, 4th and 5th dominant moods are positive with feelings of being calm, hopeful and relaxed.
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