Consumer Pulse
Unpack what’s trending each month
Consumer Pulse surveys around 2,000 national respondents spanning Nine’s TV, digital, print and talk radio audiences. The monthly survey canvasses the thoughts, purchasing intentions and mood of the nation, to better inform and educate marketers on how they can reach and engage Australian audiences.
December, 2024
Hot topics: expenditures & 'must have' items
The national mood has weakened as feelings of frustration rise; cost of living has impacted expenditure on food-related expenses, while digital subscriptions to news, music and video services are holding firm as ‘must-have’ items are all fuelling opinions and conversations this month.
The top 10 dominant moods are a mix of positive and negative emotions. The top 3 feelings are positive, with relaxed, calm and hopeful topping the list this month.
November, 2024
Hot topics: purchase considerations, support for student debt reduction & expense priorities
The national mood is recovering; international holidays and clothing are top purchase considerations; strong support for $16B student debt reduction plan; parenting and dining out expenses are all fueling opinions and conversations this month.
The top 3 feelings are positive; with relaxed, calm and hopeful leading the list this month.
October, 2024
Hot topics: cruising priorities, onboard activities & intention to cruise again
The national mood is on the decline. Australians are valuing health and enjoyment; destination and duration are key when booking a cruise; expedition activities and food/dining options on cruises lead enjoyment are all fueling opinions and conversations this month.
The top 10 dominant moods are a mix of positive and negative emotions. The top 3 feelings are positive, with calm, relaxed and hopeful topping the list this month.
September, 2024
Hot topics: accepting AI, preserving traditions & connection through stories of the past
The national mood has declined to the levels of May 2024. More Australians see AI as having a place in their life than those who don’t; people want to preserve traditions; and people find comfort and connection through stories of the past are all fueling opinions and conversations this month.
The top 4 feelings are positive, with relaxed, calm, hopeful and optimistic topping the list this month.
August, 2024
Hot topics: Planned content consumption, AI education & brand participation in big sales events
The national mood is on the rise; clothing and travel are the top purchase considerations; and planned content consumption; education about AI and brand participation in big sales events are all fueling opinions and conversations this month.
The top 10 dominant moods are a mix of positive and negative emotions. The top 3 feelings are positive with feelings of relaxed, calm and hopeful topping the list this month.
July, 2024
Hot topics: How Aussies spend their time, social activities & tennis player craze
Despite the national mood continuing to decline, Australians' favourite ways to spend their time include socialising, travelling and streaming. Eating & dining out with friends and how tennis fans engage with their favourite players are all fuelling opinions and conversations this month.
The top 3 dominant moods are feelings of being calm, relaxed and frustrated.
June, 2024
Hot topics: Desire for tertiary education & talk radio consumption
The national mood is on the decline this month as Australians feel the pinch. The desire for tertiary education and talk radio listening in many different areas are all fuelling opinions and conversations this month.
Despite the higher net negative emotions, the top 3 emotions are positive with feelings of being calm, relaxed and hopeful toping the list this month.
May, 2024
Hot topics: Importance of coverage & price when choosing telcos, & activity scheduling
The national mood is on the decline and clothing is the top purchase consideration for the month. The importance of coverage and price when choosing telcos, and providing regular schedules for activities are all fuelling opinions and conversations this month.
Australians are feeling more annoyed and frustrated in the current times.
April, 2024
Hot topics: Distribution of media time, the popularity of radio & consumer spending habits
The national mood has improved this month and Australians are primarily valuing their health. Distribution of media time, the popularity of radio and consumer spending habits are all fuelling opinions and conversations this month.
Australians are feeling more encouraged and relaxed in the current times while remaining calm and hopeful of what is ahead.
March, 2024
Hot topics: Cost of living, tertiary education, radio content & the rise of listening
The national mood is on the decline as Australians feel the cost of living. The desire for tertiary education, the most popular radio content, and radio listening times are all fuelling opinions and conversations this month
Despite this, the top 3 emotions this month were positive ones – with feelings of being relaxed, calm and hopeful.
February, 2024
Hot topics: Desire for both domestic & international travel, & the rise of short-term trips
The national mood has improved this month following two months of negative emotions being more prominent. This positive rise in emotions comes with increased feelings of being optimistic, as well as relaxed, calm and hopeful being the top three emotions this month.
This month has also seen significant drops in feelings of being stressed, overwhelmed and unsure.
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