Westpac x NRL - Nine for Brands

Driving Mass Reach and Boosting Brand Consideration

In a competitive financial landscape, Westpac’s objective was to deliver mass reach that demanded the attention of non-customers and increased their awareness and consideration of Westpac as their main financial institution.

Westpac turned to one of the nation’s most beloved and culturally ingrained sports – the NRL.

With its passionate fan base, unmatched live audience engagement and ability to command national conversation, the NRL provided the perfect platform to strengthen brand perception and reinforce Westpac’s position as a trusted and distinctive brand.

Creating a never-before-accessed opportunity, Westpac owned the 20 metres up to the tryline where exciting and game-defining moments happen.

The "Red Zone Analyser" also provided fans with more in-depth analysis to feel more deeply connected to the game and the brand.

Through Nine’s broadcast, the Westpac 'Red Zone' was as unmissable as the moments it was a part of.

The "Red Zone Analyser" was supported by Nine's expert commentary team, unpacking the action from the main playmakers in game-defining moments. In high-impact passages of play in the ‘Red Zone’, Westpac kept viewers informed of the stats that matter, from metres gained to errors and tries scored. The Westpac ‘ Red Zone’ enhanced the at-home viewing experience by generating excitement and providing valuable insights.

Alongside this unique integration, always-on branded assets - including pull through, billboards and pre-promote - amplified the Westpac x NRL partnership.