The go-to prenatal supplement
The journey to parenthood is filled with questions, and the abundance of misinformation surrounding pre-conception and pregnancy only adds to the uncertainty. Elevit wanted to cut through the noise and connect with those planning for pregnancy, positioning itself as the go-to prenatal supplement. The challenge was to provide expectant parents with clear, expert-backed information while creating an engaging and reassuring experience.
Empowering Parents Through Trusted Advice
Elevit partnered with Nine’s 9Honey Parenting to create a trusted hub where expert advice, maternal wisdom, and friendly guidance intersected. The 9Honey Parenting Hub became a one-stop destination for reliable, relatable, and medically informed content—aligning seamlessly with Elevit's mission to support parents at every stage.
By harnessing 9Honey’s reputation for credibility, Elevit built strong brand alignment within a platform parents already trust. The campaign also extended its reach beyond editorial with social boosting, immersive content, and targeted amplification, ensuring every touchpoint delivered meaningful engagement.
Over the course of the campaign, 9Honey Parenting produced 319 pieces of dedicated content focused on pregnancy, conception, and maternal health. This comprehensive approach ensured that every aspect of the parenting journey was covered, whether it was expert medical advice, emotional support, or practical tips.
Beyond editorial, the campaign included a powerful mix of social amplification and immersive ad formats, often exceeding impression targets by over 100%. By integrating Elevit’s messaging naturally within the content, the campaign successfully fostered a sense of credibility, trust, and community.
The campaign provided Elevit with a unique opportunity to own the conversation from pre-conception to birth, leveraging Nine’s full media ecosystem.
Publishing & Editorial – 9Honey Parenting served as the central hub, offering authentic, expert-backed content that resonated with new and expecting parents.
Social & Digital – Strategic boosting of articles ensured heightened engagement, driving traffic to key Elevit messaging and resources.
Branded Content & Display – A seamless mix of expert-led articles, maternal stories, and high-impact display ensured a full-funnel approach, guiding audiences toward informed decision-making.
By embedding Elevit into a trusted parenting community, this campaign successfully positioned the brand as the leading choice for pre-natal care, offering parents not just a product, but a reliable partner in their journey to parenthood.
119%
On page views delivered vs guaranteed for 10 total pieces of content, either immersive and native past 4 weeks.
3:24
The average dwell time across all content pieces, over 2 minutes longer than the industry average
1.36M
Page views per month across Honey Parenting, where Elevit held their own subsection.
Source: Nine campaign analytics 2024
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