TODAY your WAY

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TODAY is more than just a breakfast show. We are a family to our viewers, bringing Australians all the latest in sport, entertainment, weather, finance, breaking news and more, seven days a week. We are a trusted voice, a place to laugh, and a safe space to guide our viewers through challenging times.

Talk to us 

A sneak peek

Trusted and familiar faces

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Our audience

TODAY's viewers are your consumers

TODAY viewers are engaged, influential, and ready to take action. 35% of our audience are in the 25-54 age bracket, with 40% working professionals and 81% are main grocery buyers.

Source: Nielsen Consumer and Media View 2024 S9 National Survey, Must See/Always try to watch Network 9. TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Nine Content, CY 2024, Today, Average Audience, Consolidated 7​

Total Television

Total TV
BVOD

Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Nine Content, CY 2024, Today, WEEKEND TODAY,WEEKEND TODAY - SATURDAY, Total People, P 25-54, P 18-39, GS18+, P 55+, Reach, Consolidated 7. ​

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A total media platform

Spark your next success story

As Australians' morning routines shift, TODAY adapts with them, offering seamless integration across multiple platforms.

Powered

Big ideas, for even bigger results

Check out how our partners have leveraged TODAY to grow their business

Big ideas start here
Shell V-Power x TODAY

Shell V-Power x TODAY

Learn how Shell ensured year-round brand visibility with the consumers they wanted to reach.  

The result?     

259K Entries
$40K worth of vouchers given away

Shell continues to be an important partner for the TODAY show, ensuring year-round visibility.   

Learn More
Chery Motors x TODAY

Chery Motors x TODAY

Learn how Chery Motors strategically leveraged Australia's TODAY show for the OMODA 5 launch, featuring a high-stakes stunt.  

The result?

16K Entries
528K Total organic impressions
4K Total organic engagements  

Increase in their website traffic during the compeition period  

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Suncorp x TODAY

Suncorp x TODAY

Learn how Suncorp worked with the TODAY show to effectively customise and tailor the message of each of their brands to align to the specific marketing needs of each brand  

The result?  

+11% pts increase in unprompted awareness of AAMI’s SES sponsorship  
+8% pts increase in awareness of GIO’s Wheelchair Sports NSW partnership   

Learn More

Hear from
our experts

"With over three hours of live television everyday, there is an option for every brand on Morning TV. Be it a news or entertainment segment, a weather morning or competition we know how to make your brand truly stand-out and leave a lasting impression on the millions of viewers who wake up with Today."

Lauren Ellis
Senior Producer/ Commercial Manager, TODAY Show 

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More than just morning TV

Information delivered at scale leveraging a powerful Nine ecosystem. 

Wide national audience reach

Multi-platform presence

Engaging integration opportunities 

Credibility and trust 

Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.

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