Overview:
The Australian Financial Review is Australia's premier destination for business and finance news, recognised for its news-breaking, agenda-setting and authoritative journalism. Making it the essential daily read for the nation’s most influential and ambitious decision makers in every sector, who are intent on staying in the know – and from those at the start of their career to the top of the corporate ladder.
Tagline / Call to Action:
C-Suite, key business decision makers, government and success strivers in a range of industries.
URL / Destination:
afr.com / Financial Review - Monday-Friday Printed newspaper / AFR Weekend - Saturday Printed weekend newspaper.
Brand Language:
When referring to The Australian Financial Review in written form, first reference The Australian Financial Review (italicised), and additional mentions as “the Financial Review” (only Financial Review italicised). The weekend issue is called AFR Weekend, not the AFR Weekend. Other Financial Review publications include The Australian Financial Review Magazine (then AFR Magazine), Fin Magazine, and Life & Leisure.
Colour Palette:
PRIMARY
#1e88ef
R:30 G:136 B:239
C:75 M:44 Y:0 K:0
SECONDARY
#ffffff
R:255 G:255 B:255
C:0 M:0 Y:0 K:0
Logos:
