AUDIENCE INSIGHTS

|   07/08/2023

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The Block S19 launch episode captivates

a Total TV audience of 1.13M Aussies

Television’s toughest building challenge headed back to the suburbs of Melbourne for Season 19's launch episode yesterday. ​

​Captivating a Total TV average audience of 1.13M viewers (Metro: 722K, Regional: 290K, BVOD: 118K) The Block juggernaut is well and truly back. ​

​Last night, Channel 9 took out the No.1 program across all key demos and was No.1 in its timeslot for Total People across the 5 City Metro, East Coast and in Sydney and Brisbane. ​

​More blockheads than ever before are live streaming their favourite renovation program via 9Now, with a whopping 12.3 million total Live + VOD minutes viewed – growth of +17% year-on-year.

9-9now FlatCOLOUR

The Block - S19 Launch Episode 2023

K
Metro
K
Regional
K
BVOD
M
Total TV

NO. 1

Program all key demos

12.3M

Total Live + VOD minutes viewed

+17%

Year-on-year growth Total Live + VOD minutes

Source: OzTAM Overnight Data. See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details.OzTAM LIVE + VOD VPM, The Block, 06/08/2023 v 07/08/2022, includes co-viewing on connected TV devices.